What Is The Best WhatsApp Integration For HubSpot: Compared

What Is The Best WhatsApp Integration For HubSpot: Five Tools Worth Connecting

Your best rep just closed a deal on WhatsApp today, and your CRM still has no idea it happened, because the conversation never left their phone.

That gap creates real cost. A rep replies from a personal phone, and the thread disappears by renewal.

The tools below close that gap differently. Some run through the official WhatsApp Business API; others link a personal number in minutes flat.

Best WhatsApp Integration For HubSpot - Top Providers Ranked

Based on integration depth, setup friction, and how much of the WhatsApp conversation actually reaches HubSpot:

• TimelinesAI (4.9/5): No-API setup with unlimited numbers and true two-way sync
• WATI (4.4/5): Deep Business API automation with AI-logged calls
• Rasayel (4.3/5): Purpose-built for B2B WhatsApp sales sequences
• respond.io (4.2/5): Strongest pick for omnichannel teams beyond WhatsApp alone
• HelloSend (4.1/5): Combines SMS and WhatsApp in a single HubSpot inbox

The Right Fit for Every WhatsApp Workflow

• Best for Teams With Multiple WhatsApp Numbers: TimelinesAI
• Best for Official API Automation at Scale: WATI
• Best for No-Code, 2-Minute Setup: TimelinesAI
• Best for Budget-Conscious Small Teams: TimelinesAI
• Best for B2B Sales Sequences on WhatsApp: Rasayel
• Best for Breeze AI-Powered Automation: TimelinesAI
• Best for Omnichannel Support Beyond WhatsApp: respond.io
• Best for Combined SMS and WhatsApp Outreach: HelloSend
• Best for Unlimited WhatsApp Accounts in One Workspace: TimelinesAI

TimelinesAI: No-API WhatsApp Sync Built for Multi-Number Teams

TimelinesAI connects your WhatsApp number directly to HubSpot with a simple QR code scan - no Business API approval needed. It works with personal and Business numbers alike, making it arguably the smoothest WhatsApp integration for HubSpot available.

Conversations, media, and calls sync to the matching HubSpot record in 2-5 seconds, with calls logging automatically as native Call Engagements rather than a manual entry.

It's the only WhatsApp app on the Marketplace built for Breeze, HubSpot's AI agent framework, and it's a HubSpot Certified App with thousands of installs.

Rated by Category

• No-API Setup (5.0/5): Live in about 2 minutes, personal or Business numbers, no WhatsApp verification wait
• Multi-Number Support (4.9/5): Unlimited WhatsApp accounts connected to one workspace
• HubSpot Sync Accuracy (4.9/5): Two-way sync in 2-5 seconds, matched by phone number
• Workflow Automation (4.8/5): Native HubSpot Workflow action plus a no-code builder, no Zapier required
• Support Quality (4.9/5): In-app chat support and onboarding included on every plan

Everything You Get

• Unlimited personal and Business WhatsApp numbers synced to one HubSpot workspace
• The only WhatsApp app on the Marketplace with Breeze AI Tool support
• WhatsApp calls auto-logged as HubSpot Call Engagements with direction, duration, and timestamp
• Native "Send WhatsApp Message" action inside HubSpot Workflows, no Zapier needed
• GPT-powered reply drafts grounded in the conversation and CRM data
• No-code workflow builder connecting HubSpot triggers straight to WhatsApp actions
• Mass messaging via CSV upload or HubSpot list membership, with merge tags
• 10-day fully functional trial, no credit card required

WATI: WhatsApp Business API Automation With AI Call Logging

WATI runs entirely on the official WhatsApp Business API, which means verified sending at scale but also an approval process before the first message goes out.

Once connected, its bi-directional sync pushes HubSpot contact and deal data into the WATI inbox and pulls WhatsApp activity back in under a second, according to the vendor. Every call now logs to the contact timeline automatically, transcript and AI summary included.

The Pro plan bundles five user seats, which suits small sales teams better than solo users.

Rated by Category

• API Reliability (4.5/5): Built on Meta's official Business API infrastructure
• Bi-Directional Sync (4.4/5): HubSpot fields update from either platform
• Call Logging (4.3/5): Automatic transcripts and AI-generated summaries
• Lead Routing (4.4/5): WhatsApp conversations inherit existing HubSpot ownership rules
• Workflow Integration (4.4/5): Native WhatsApp actions inside HubSpot Workflows

Everything You Get

• Bi-directional contact and deal-property sync
• Automatic conversation logging with AI-generated summaries
• Native WhatsApp chat interface inside HubSpot
• Round-robin and rule-based lead routing tied to HubSpot ownership
• WhatsApp template triggers inside HubSpot Workflows
• Automatic WhatsApp call logging with recordings and transcripts

Rasayel: WhatsApp Sequences Built for B2B Sales Teams

Rasayel positions itself specifically for B2B software sales teams, with a no-code chatbot builder, sequences, and campaign tools that mirror how reps already work in email.

Every WhatsApp conversation logs to the matching HubSpot record automatically, and contact data flows the other way into the Rasayel team inbox so reps see full CRM context mid-chat.

It's a HubSpot Certified App, though the HubSpot connection itself only unlocks on the Grow plan, $40 per user monthly with a 10-user minimum. The entry-level Start plan skips HubSpot entirely.

Rated by Category

• B2B Sales Fit (4.4/5): Built around sequences and structured outreach
• Activity Logging (4.3/5): Every chat automatically appears on the HubSpot timeline
• Chatbot Automation (4.2/5): No-code builder with AI actions to qualify leads before a rep joins
• Team Collaboration (4.3/5): Shared inbox with mobile app for reps on the move
• Onboarding Support (4.3/5): Full onboarding and training included with the Grow plan

Everything You Get

• Unified WhatsApp inbox for the whole sales team
• Two-way sync between WhatsApp chats and HubSpot contacts
• No-code chatbot builder with AI actions and voice-note transcription
• Sequences and campaign tools modeled on email outreach
• Full activity logging to the HubSpot contact timeline
• Mobile app for reps managing chats outside the office

respond.io: Omnichannel Messaging With AI-Qualified Leads

respond.io treats WhatsApp as one channel among several, alongside Instagram, TikTok, and SMS, which makes it a stronger fit for teams that message customers across more than one platform.

The HubSpot integration surfaces contact properties, lifecycle stage, and deal data directly inside the respond.io inbox, cutting down on tab-switching during live conversations. Its AI Agents can also collect missing contact details mid-chat and pass them straight to HubSpot.

This integration only unlocks on respond.io's Growth plan and above.

Rated by Category

• Omnichannel Reach (4.3/5): WhatsApp, Instagram, TikTok, and more in one inbox
• AI Lead Qualification (4.2/5): AI Objectives extract contact details automatically
• HubSpot Data Visibility (4.1/5): Contact and deal-stage data shown inline
• Lifecycle Tracking (4.2/5): Labels leads based on HubSpot deal status
• Platform Reliability (4.2/5): Enterprise-grade infrastructure with ISO 27001 certification

Everything You Get

• HubSpot contact properties visible inside the messaging inbox
• One-click contact and deal-stage sync between platforms
• AI Agents that qualify leads and answer FAQs automatically
• AI Objectives that extract emails and phone numbers mid-conversation
• Lifecycle labeling based on HubSpot deal status and engagement
• Support for WhatsApp, Instagram, TikTok, and other channels in one inbox

HelloSend: SMS and WhatsApp Combined Inside HubSpot

HelloSend bundles SMS and WhatsApp into a single HubSpot-native inbox, useful for teams that message customers across both channels depending on region or preference.

Personal WhatsApp connects by scanning a QR code, while a Meta WhatsApp Business account handles verified, large-scale sending. SMS runs through a connected Twilio or RingCentral number, so no separate messaging tool is needed.

Every conversation, regardless of channel, lands in the same HubSpot record and timeline.

Rated by Category

• Multi-Channel Messaging (4.2/5): SMS and WhatsApp from the same HubSpot inbox
• Setup Simplicity (4.1/5): QR-based personal WhatsApp needs no developer setup
• Campaign Tools (4.0/5): Bulk SMS and WhatsApp sends via filters or CSV upload
• Security Standards (4.1/5): ISO 27001 and SOC 2 certified infrastructure
• Workflow Automation (4.1/5): Triggered messages for onboarding and follow-ups

Everything You Get

• SMS and personal or Meta Business WhatsApp in one inbox
• Automated messages triggered by HubSpot Workflows
• Bulk SMS and WhatsApp campaigns using CRM filters or CSV lists
• Reusable, personalized templates for both channels
• Delivery and response tracking inside HubSpot
• ISO 27001 and SOC 2 certified data handling

WhatsApp Business API vs. Personal WhatsApp: Which Syncs Better With HubSpot

WhatsApp Business API and personal WhatsApp feed HubSpot in very different ways, and the gap shows up the moment a team tries to scale. The right choice usually comes down to volume versus the relationship already sitting in someone's contacts.

• Setup: The Business API needs Meta's approval before a single message goes out, while personal WhatsApp connects by scanning a QR code in minutes.
• Phone Number: Moving a number to the API usually means giving up standard WhatsApp app access on it, while personal WhatsApp keeps the number reps and clients already use, unchanged.
• Cost Structure: Meta bills per template message delivered on the API, a model it moved to in mid-2025, while personal WhatsApp integrations typically charge a flat per-seat price with no Meta messaging fee.
• Scale: The API handles broadcast campaigns and chatbot flows more reliably at high volume, while personal WhatsApp is built for real one-to-one conversations.
• Client Trust: Losing standard app access on a familiar number can unsettle contacts mid-relationship, while personal WhatsApp avoids that disruption entirely.
• Best Fit: Marketing teams running bulk outbound lean toward the API, while sales and account teams managing live conversations lean toward personal WhatsApp.

Get WhatsApp and HubSpot Working Together Properly

Picking a WhatsApp integration comes down to one question: does it actually keep the conversation and the CRM record in sync, or does someone still have to copy-paste details across afterward?

TimelinesAI is the strongest starting point for most teams. It skips the WhatsApp Business API approval process entirely, connects unlimited numbers in one workspace, and syncs every message straight to the right HubSpot contact or deal within minutes of setup.

Whichever tool you choose, judge it by how fast a WhatsApp conversation lands on the right contact record.