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For web developers, the right tools and partners can make or break a project's success. While coding skills and technical expertise are essential, the real magic happens when you combine them with strong collaboration, efficient systems, and a shared vision.

If you're working with clients who use HubSpot - or planning to integrate it into your own projects - partnering with the right HubSpot agency can be a game-changer. But with so many options on the market, how do you choose a partner who will truly complement your development work and help deliver exceptional results?

This developer's playbook will guide you through the essential considerations for selecting the perfect HubSpot partner.

### Understanding the Role of a HubSpot Partner

Before diving into the selection process, it's worth clarifying what a HubSpot partner actually does. At their core, these agencies are certified experts in leveraging HubSpot's CRM, CMS, marketing, sales, and service tools. They help businesses streamline workflows, optimize campaigns, and build websites that integrate seamlessly with HubSpot's ecosystem.

For developers, this means having a strategic ally who understands the platform inside and out. A strong HubSpot partner can:

-   Bridge the gap between technical implementation and business goals.
-   Provide strategic guidance that goes beyond coding.
-   Offer design, content, and automation expertise to complement your builds.
-   Help troubleshoot integration challenges.

Essentially, they free you up to focus on the technical excellence of your work while ensuring the broader marketing and sales objectives are met.

### Why the Right Fit Matters for Developers

Not every HubSpot partner will align with your development style, project needs, or client expectations. The wrong partner could slow down timelines, introduce unnecessary complexity, or misalign with your client's vision. On the flip side, the right partner can enhance your value as a developer by:

-   Delivering complementary skills you may not have in-house.
-   Offering fresh perspectives on user experience and lead conversion.
-   Helping you navigate HubSpot-specific best practices for CMS Hub development.
-   Providing ongoing support that keeps your work running smoothly long after launch.

Your reputation as a developer often hinges on the overall success of the project. Partnering with the right agency helps ensure you deliver not just beautiful, functional code but a solution that drives measurable results.

### Key Factors to Consider When Choosing

When evaluating potential partners, keep these core factors in mind:

#### Proven HubSpot Expertise

Look for agencies with official HubSpot certifications and a portfolio of successful projects. Experience in CMS Hub development is especially important for developers, as it ensures your partner understands the nuances of building within the platform's environment.

#### Communication and Collaboration Style

Even the most skilled agency can be a poor fit if their communication style clashes with yours. As a developer, you need partners who can provide clear, concise feedback, respect timelines, and understand technical constraints without micromanaging.

#### Technical and Strategic Balance

An ideal partner blends technical know-how with strategic insight. They should be able to discuss server-side rendering and API integrations one minute, and conversion rate optimization the next.

#### Flexibility and Problem-Solving Skills

HubSpot projects - like most web projects - rarely go exactly as planned. Your partner should be adaptable, resourceful, and able to find creative solutions when challenges arise.

### How to Vet Potential HubSpot Partners

Choosing a partner isn't just about reading reviews or browsing their website. A thorough vetting process can save you time, money, and headaches down the road. Here are some steps to take:

-   **Review Case Studies:** Look for examples of projects similar to yours, particularly ones that involve complex integrations or custom development work.
-   **Ask the Right Questions:** Inquire about their approach to QA testing, security best practices, and how they handle scope changes.
-   **Check References:** Speak directly with past clients or collaborators to gauge reliability and communication quality.
-   **Test Collaboration:** If possible, start with a smaller project to see how they work in real-world conditions before committing to a larger engagement.

### Recognizing Red Flags

While it's important to look for the positives, don't ignore potential warning signs. Watch out for:

-   Overpromising on capabilities without clear evidence.
-   Vague or evasive answers when discussing technical details.
-   Lack of transparency in pricing or timelines.
-   Minimal experience with CMS Hub or custom integrations.

Trust your instincts. If a potential partner seems more interested in closing the deal than understanding your development needs, it's worth walking away.

### Where to Start Your Search

If you're unsure where to begin, start with agencies that have a proven track record in both HubSpot implementation and developer collaboration.

For example, [https://www.mo.agency/](https://www.mo.agency/) has established itself as a trusted HubSpot partner with deep expertise in technical integrations, CMS Hub development, and marketing strategy. Exploring partners with this level of capability can help ensure you're aligning with an agency that truly understands both the code and the business objectives behind it.

### Building a Successful Partnership

Once you've selected your partner, the real work begins. Here's how to set the stage for a successful collaboration:

-   **Define Clear Roles:** Make sure everyone knows their responsibilities from day one.
-   **Establish Communication Channels:** Agree on tools, meeting cadences, and escalation procedures.
-   **Share Documentation:** From API specifications to style guides, ensure everyone has access to the resources they need.

Partnerships thrive when both sides feel invested in the project's success.

### Conclusion

Choosing the right HubSpot partner isn't just a box to check on your project plan - it's a strategic decision that can elevate the quality, efficiency, and impact of your work as a developer. By prioritizing technical expertise, communication, and strategic alignment, you'll position yourself to deliver solutions that go beyond great code and create meaningful business outcomes.

In the fast-paced world of web development, no one succeeds in isolation. With the right HubSpot partner by your side, you can confidently tackle more complex projects, offer greater value to your clients, and take your development career to the next level.

<p>For web developers, the right tools and partners can make or break a project's success. While coding skills and technical expertise are essential, the real magic happens when you combine them with strong collaboration, efficient systems, and a shared vision.</p>
<p>If you're working with clients who use HubSpot - or planning to integrate it into your own projects - partnering with the right HubSpot agency can be a game-changer. But with so many options on the market, how do you choose a partner who will truly complement your development work and help deliver exceptional results?</p>
<p>This developer's playbook will guide you through the essential considerations for selecting the perfect HubSpot partner.</p>
<h3 id="understanding-the-role-of-a-hubspotpartner">Understanding the Role of a HubSpot Partner</h3>
<p>Before diving into the selection process, it's worth clarifying what a HubSpot partner actually does. At their core, these agencies are certified experts in leveraging HubSpot's CRM, CMS, marketing, sales, and service tools. They help businesses streamline workflows, optimize campaigns, and build websites that integrate seamlessly with HubSpot's ecosystem.</p>
<p>For developers, this means having a strategic ally who understands the platform inside and out. A strong HubSpot partner can:</p>
<ul>
<li>Bridge the gap between technical implementation and business goals.</li>
<li>Provide strategic guidance that goes beyond coding.</li>
<li>Offer design, content, and automation expertise to complement your builds.</li>
<li>Help troubleshoot integration challenges.</li>
</ul>
<p>Essentially, they free you up to focus on the technical excellence of your work while ensuring the broader marketing and sales objectives are met.</p>
<h3 id="why-the-right-fit-matters-for-developers">Why the Right Fit Matters for Developers</h3>
<p>Not every HubSpot partner will align with your development style, project needs, or client expectations. The wrong partner could slow down timelines, introduce unnecessary complexity, or misalign with your client's vision. On the flip side, the right partner can enhance your value as a developer by:</p>
<ul>
<li>Delivering complementary skills you may not have in-house.</li>
<li>Offering fresh perspectives on user experience and lead conversion.</li>
<li>Helping you navigate HubSpot-specific best practices for CMS Hub development.</li>
<li>Providing ongoing support that keeps your work running smoothly long after launch.</li>
</ul>
<p>Your reputation as a developer often hinges on the overall success of the project. Partnering with the right agency helps ensure you deliver not just beautiful, functional code but a solution that drives measurable results.</p>
<h3 id="key-factors-to-consider-whenchoosing">Key Factors to Consider When Choosing</h3>
<p>When evaluating potential partners, keep these core factors in mind:</p>
<h4 id="proven-hubspot-expertise">Proven HubSpot Expertise</h4>
<p>Look for agencies with official HubSpot certifications and a portfolio of successful projects. Experience in CMS Hub development is especially important for developers, as it ensures your partner understands the nuances of building within the platform's environment.</p>
<h4 id="communication-and-collaboration-style">Communication and Collaboration Style</h4>
<p>Even the most skilled agency can be a poor fit if their communication style clashes with yours. As a developer, you need partners who can provide clear, concise feedback, respect timelines, and understand technical constraints without micromanaging.</p>
<h4 id="technical-and-strategic-balance">Technical and Strategic Balance</h4>
<p>An ideal partner blends technical know-how with strategic insight. They should be able to discuss server-side rendering and API integrations one minute, and conversion rate optimization the next.</p>
<h4 id="flexibility-and-problem-solving-skills">Flexibility and Problem-Solving Skills</h4>
<p>HubSpot projects - like most web projects - rarely go exactly as planned. Your partner should be adaptable, resourceful, and able to find creative solutions when challenges arise.</p>
<h3 id="how-to-vet-potential-hubspotpartners">How to Vet Potential HubSpot Partners</h3>
<p>Choosing a partner isn't just about reading reviews or browsing their website. A thorough vetting process can save you time, money, and headaches down the road. Here are some steps to take:</p>
<ul>
<li><strong>Review Case Studies:</strong> Look for examples of projects similar to yours, particularly ones that involve complex integrations or custom development work.</li>
<li><strong>Ask the Right Questions:</strong> Inquire about their approach to QA testing, security best practices, and how they handle scope changes.</li>
<li><strong>Check References:</strong> Speak directly with past clients or collaborators to gauge reliability and communication quality.</li>
<li><strong>Test Collaboration:</strong> If possible, start with a smaller project to see how they work in real-world conditions before committing to a larger engagement.</li>
</ul>
<h3 id="recognizing-redflags">Recognizing Red Flags</h3>
<p>While it's important to look for the positives, don't ignore potential warning signs. Watch out for:</p>
<ul>
<li>Overpromising on capabilities without clear evidence.</li>
<li>Vague or evasive answers when discussing technical details.</li>
<li>Lack of transparency in pricing or timelines.</li>
<li>Minimal experience with CMS Hub or custom integrations.</li>
</ul>
<p>Trust your instincts. If a potential partner seems more interested in closing the deal than understanding your development needs, it's worth walking away.</p>
<h3 id="where-to-start-yoursearch">Where to Start Your Search</h3>
<p>If you're unsure where to begin, start with agencies that have a proven track record in both HubSpot implementation and developer collaboration.</p>
<p>For example, <a href="https://www.mo.agency/">https://www.mo.agency/</a> has established itself as a trusted HubSpot partner with deep expertise in technical integrations, CMS Hub development, and marketing strategy. Exploring partners with this level of capability can help ensure you're aligning with an agency that truly understands both the code and the business objectives behind it.</p>
<h3 id="building-a-successful-partnership">Building a Successful Partnership</h3>
<p>Once you've selected your partner, the real work begins. Here's how to set the stage for a successful collaboration:</p>
<ul>
<li><strong>Define Clear Roles:</strong> Make sure everyone knows their responsibilities from day one.</li>
<li><strong>Establish Communication Channels:</strong> Agree on tools, meeting cadences, and escalation procedures.</li>
<li><strong>Share Documentation:</strong> From API specifications to style guides, ensure everyone has access to the resources they need.</li>
</ul>
<p>Partnerships thrive when both sides feel invested in the project's success.</p>
<h3 id="conclusion">Conclusion</h3>
<p>Choosing the right HubSpot partner isn't just a box to check on your project plan - it's a strategic decision that can elevate the quality, efficiency, and impact of your work as a developer. By prioritizing technical expertise, communication, and strategic alignment, you'll position yourself to deliver solutions that go beyond great code and create meaningful business outcomes.</p>
<p>In the fast-paced world of web development, no one succeeds in isolation. With the right HubSpot partner by your side, you can confidently tackle more complex projects, offer greater value to your clients, and take your development career to the next level.</p>

Choosing the Right HubSpot Partner: A Developer's Playbook

Why Your Ads Are Burning Budget - And How AI Can Help

*By Kostiantyn Shurupov, an expert in digital marketing and affiliate business development*

### **Abstract**

In many companies, affiliate marketing is still perceived as a set of “hacks” and one-off deals with partners. As a result, decisions are made based on feelings rather than data, and the program either does not scale or turns into a source of uncontrolled expenses. Meanwhile, in highly competitive and regulated niches, it is precisely the affiliate channel that can become the main source of predictable growth — provided that it is built as a system: with clear metrics, transparent analytics, and constant experiments.

The article examines how to transform affiliate marketing from a “black box” into a controllable growth mechanism. It covers basic metrics (EPC, CR, LTV, payback), principles of funnel construction, approaches to A/B testing of landings and creatives, as well as practices for working with partners as a distributed experimental laboratory. Current data on the affiliate marketing market and the online gaming industry are provided, illustrating the scale and potential of this channel.

**Keywords:** data; affiliate marketing; experiment; A/B testing; analytics; funnel; online gaming; poker; EPC; LTV

### **Introduction**

The global affiliate marketing market is growing, amounting to tens of billions of dollars and providing a significant share of online sales. In parallel, the online gaming and poker markets are developing, where competition for the user is especially intense, and regulatory restrictions require careful work with communication and data.

In such an environment, affiliate marketing works only in one format — as a system. Its core is data: without transparent analytics, a correct attribution window, and an understanding of user economics, any program turns into an argument about whether the partner is doing a good job or not.

![](https://cdn-images-1.medium.com/max/1600/1*WTHMkA8VeBsfm6M8IOkDpA.png)

### **1. Metrics Without Which the System Does Not Work**&#xA;&#xA;

The basic set of metrics for the affiliate channel is fairly compact:

**CR (Conversion Rate)** — conversion from clicks into the target action (registration, deposit, subscription).

**EPC (Earnings Per Click)** — earnings per click for the partner, the key indicator of an offer’s attractiveness.

**ARPU / ARPPU** — average revenue per user / per paying user.

**LTV** — total revenue from a user over their lifetime.

**Payback Period** — the payback time of marketing investments.

These metrics make it possible to link two worlds — the business and the partners: the partner sees EPC and conversion, the business sees CAC and payback. If the data is transparent, a space for constructive dialogue emerges: you can discuss landing page tests, offer changes, traffic segmentation.

### 2. **The Funnel as an Object of Analysis, Not a “Black Box”**

A typical mistake is to look only at the top of the funnel (clicks and registrations) and the final result (deposits, payments), while ignoring what happens between them. In practice when working with the affiliate channel in highly competitive niches, two layers of analysis are especially important.

### 2.1. Micro-conversions

The funnel is broken down into micro-steps:

* landing page view;
* click on the CTA;
* start of registration;
* completion of registration;
* first entry into the product;
* first target action (deposit, subscription, purchase);
* repeated target action.

Each step is measured by partner, geo, and traffic sources. This makes it possible, for example, to see that some partners bring an audience that clicks well but “drops off” at registration, or vice versa — rarely reaches the landing page but converts well afterwards.

### 2.2. Separating Product and Marketing Problems

If conversion drops at the registration step, the probability of a product problem is high: a complicated form, bugs, lack of localization.
If users register but do not reach the first payment — the question is about onboarding and the value proposition.

Such separation makes the conversation with a partner constructive: instead of the abstract “traffic is weak,” specific hypotheses and experiments are discussed.

### 3. **Experiments: How to Test Offers, Landings, and Creatives**

The affiliate channel offers a unique opportunity to run distributed experiments: dozens of partners simultaneously test different combinations of “source — creative — landing — offer.”

Key principles:

* **Limited number of variables.** Only one element changes in each experiment: the landing headline, the wording of the offer, or the visual.
* **Sufficient volume.** The experiment continues until a statistically significant number of clicks and conversions is reached, not until the first “nice-looking” result.
* **Unified attribution windows.** The same conversion crediting rules apply for all partners; otherwise comparing results becomes meaningless.

On the X-axis are the landing variants, on the Y-axis — the conversion from click to registration. This visualization makes it easy to communicate to product and partners which hypothesis “won” and which elements should be scaled.

### 4. Online Games and Poker: The Affiliate Channel as a Growth Laboratory

Online games and poker are examples of categories where affiliate marketing is especially important. The global online gambling market is valued at tens of billions of dollars, with steady growth expected through the end of the decade.

The online poker market is also growing: the global volume, estimated at several billion dollars in 2024, is projected to double by 2030.

From the standpoint of data and experiments, such markets are convenient: user LTV is high, there are many events inside the product, and user behavior lends itself well to quantitative analysis. This makes it possible to:

* build segmented partner reward models (different rates for different player cohorts);
* test changes in product economics (rake, bonuses, missions) on limited volumes of affiliate traffic;
* quickly see the effect of changes in the funnel and communication.

### Conclusion

Affiliate marketing ceases to be a collection of disparate deals and becomes an engineered growth system where decisions are made based on data. Clearly defined metrics, a detailed funnel, continuous experiments with creatives and offers, as well as working with partners as full participants in the product process, make it possible to achieve predictable results even in complex and regulated niches.

In an environment where traffic costs are rising and regulators are tightening requirements, exactly this approach — systematic, data-driven — gives a business the chance to scale the affiliate channel without losing manageability and profitability.

1. Ahrefs / Authority Hacker. Affiliate Marketing Statistics 2024.[Ahrefs](https://ahrefs.com/blog/affiliate-marketing-statistics/?utm_source=chatgpt.com)
2. Wix. Affiliate marketing statistics and facts for 2025.[wix.com](https://www.wix.com/blog/affiliate-marketing-statistics?utm_source=chatgpt.com)
3. [ResearchAndMarkets.com](https://ResearchAndMarkets.com). Online Gambling Industry Report 2025.[Business Wire](https://www.businesswire.com/news/home/20250924101188/en/Online-Gambling-Industry-Report-2025---Global-Market-Trends-Regulation-Forecast-2024-2033---ResearchAndMarkets.com?utm_source=chatgpt.com)
4. Yahoo Finance. Online Poker Global Strategic Business Report 2025–2030.[Yahoo Финансы](https://finance.yahoo.com/news/online-poker-global-strategic-business-095300195.html?utm_source=chatgpt.com)
5. Industry reviews on A/B testing and performance marketing

<p><em>By Kostiantyn Shurupov, an expert in digital marketing and affiliate business development</em></p>
<h3 id="abstract"><strong>Abstract</strong></h3>
<p>In many companies, affiliate marketing is still perceived as a set of “hacks” and one-off deals with partners. As a result, decisions are made based on feelings rather than data, and the program either does not scale or turns into a source of uncontrolled expenses. Meanwhile, in highly competitive and regulated niches, it is precisely the affiliate channel that can become the main source of predictable growth — provided that it is built as a system: with clear metrics, transparent analytics, and constant experiments.</p>
<p>The article examines how to transform affiliate marketing from a “black box” into a controllable growth mechanism. It covers basic metrics (EPC, CR, LTV, payback), principles of funnel construction, approaches to A/B testing of landings and creatives, as well as practices for working with partners as a distributed experimental laboratory. Current data on the affiliate marketing market and the online gaming industry are provided, illustrating the scale and potential of this channel.</p>
<p><strong>Keywords:</strong> data; affiliate marketing; experiment; A/B testing; analytics; funnel; online gaming; poker; EPC; LTV</p>
<h3 id="introduction"><strong>Introduction</strong></h3>
<p>The global affiliate marketing market is growing, amounting to tens of billions of dollars and providing a significant share of online sales. In parallel, the online gaming and poker markets are developing, where competition for the user is especially intense, and regulatory restrictions require careful work with communication and data.</p>
<p>In such an environment, affiliate marketing works only in one format — as a system. Its core is data: without transparent analytics, a correct attribution window, and an understanding of user economics, any program turns into an argument about whether the partner is doing a good job or not.</p>
<p><img src="https://cdn-images-1.medium.com/max/1600/1*WTHMkA8VeBsfm6M8IOkDpA.png" alt=""></p>
<h3 id="1-metrics-without-which-the-system-does-not-work"><strong>1. Metrics Without Which the System Does Not Work</strong>

</h3>
<p>The basic set of metrics for the affiliate channel is fairly compact:</p>
<p><strong>CR (Conversion Rate)</strong> — conversion from clicks into the target action (registration, deposit, subscription).</p>
<p><strong>EPC (Earnings Per Click)</strong> — earnings per click for the partner, the key indicator of an offer’s attractiveness.</p>
<p><strong>ARPU / ARPPU</strong> — average revenue per user / per paying user.</p>
<p><strong>LTV</strong> — total revenue from a user over their lifetime.</p>
<p><strong>Payback Period</strong> — the payback time of marketing investments.</p>
<p>These metrics make it possible to link two worlds — the business and the partners: the partner sees EPC and conversion, the business sees CAC and payback. If the data is transparent, a space for constructive dialogue emerges: you can discuss landing page tests, offer changes, traffic segmentation.</p>
<h3 id="2-the-funnel-as-an-object-of-analysis-not-a-blackbox">2. <strong>The Funnel as an Object of Analysis, Not a “Black Box”</strong></h3>
<p>A typical mistake is to look only at the top of the funnel (clicks and registrations) and the final result (deposits, payments), while ignoring what happens between them. In practice when working with the affiliate channel in highly competitive niches, two layers of analysis are especially important.</p>
<h3 id="21-micro-conversions">2.1. Micro-conversions</h3>
<p>The funnel is broken down into micro-steps:</p>
<ul>
<li>landing page view;</li>
<li>click on the CTA;</li>
<li>start of registration;</li>
<li>completion of registration;</li>
<li>first entry into the product;</li>
<li>first target action (deposit, subscription, purchase);</li>
<li>repeated target action.</li>
</ul>
<p>Each step is measured by partner, geo, and traffic sources. This makes it possible, for example, to see that some partners bring an audience that clicks well but “drops off” at registration, or vice versa — rarely reaches the landing page but converts well afterwards.</p>
<h3 id="22-separating-product-and-marketing-problems">2.2. Separating Product and Marketing Problems</h3>
<p>If conversion drops at the registration step, the probability of a product problem is high: a complicated form, bugs, lack of localization.
If users register but do not reach the first payment — the question is about onboarding and the value proposition.</p>
<p>Such separation makes the conversation with a partner constructive: instead of the abstract “traffic is weak,” specific hypotheses and experiments are discussed.</p>
<h3 id="3-experiments-how-to-test-offers-landings-and-creatives">3. <strong>Experiments: How to Test Offers, Landings, and Creatives</strong></h3>
<p>The affiliate channel offers a unique opportunity to run distributed experiments: dozens of partners simultaneously test different combinations of “source — creative — landing — offer.”</p>
<p>Key principles:</p>
<ul>
<li><strong>Limited number of variables.</strong> Only one element changes in each experiment: the landing headline, the wording of the offer, or the visual.</li>
<li><strong>Sufficient volume.</strong> The experiment continues until a statistically significant number of clicks and conversions is reached, not until the first “nice-looking” result.</li>
<li><strong>Unified attribution windows.</strong> The same conversion crediting rules apply for all partners; otherwise comparing results becomes meaningless.</li>
</ul>
<p>On the X-axis are the landing variants, on the Y-axis — the conversion from click to registration. This visualization makes it easy to communicate to product and partners which hypothesis “won” and which elements should be scaled.</p>
<h3 id="4-online-games-and-poker-the-affiliate-channel-as-a-growth-laboratory">4. Online Games and Poker: The Affiliate Channel as a Growth Laboratory</h3>
<p>Online games and poker are examples of categories where affiliate marketing is especially important. The global online gambling market is valued at tens of billions of dollars, with steady growth expected through the end of the decade.</p>
<p>The online poker market is also growing: the global volume, estimated at several billion dollars in 2024, is projected to double by 2030.</p>
<p>From the standpoint of data and experiments, such markets are convenient: user LTV is high, there are many events inside the product, and user behavior lends itself well to quantitative analysis. This makes it possible to:</p>
<ul>
<li>build segmented partner reward models (different rates for different player cohorts);</li>
<li>test changes in product economics (rake, bonuses, missions) on limited volumes of affiliate traffic;</li>
<li>quickly see the effect of changes in the funnel and communication.</li>
</ul>
<h3 id="conclusion">Conclusion</h3>
<p>Affiliate marketing ceases to be a collection of disparate deals and becomes an engineered growth system where decisions are made based on data. Clearly defined metrics, a detailed funnel, continuous experiments with creatives and offers, as well as working with partners as full participants in the product process, make it possible to achieve predictable results even in complex and regulated niches.</p>
<p>In an environment where traffic costs are rising and regulators are tightening requirements, exactly this approach — systematic, data-driven — gives a business the chance to scale the affiliate channel without losing manageability and profitability.</p>
<ol>
<li>Ahrefs / Authority Hacker. Affiliate Marketing Statistics 2024.<a href="https://ahrefs.com/blog/affiliate-marketing-statistics/?utm_source=chatgpt.com">Ahrefs</a></li>
<li>Wix. Affiliate marketing statistics and facts for 2025.<a href="https://www.wix.com/blog/affiliate-marketing-statistics?utm_source=chatgpt.com">wix.com</a></li>
<li><a href="https://ResearchAndMarkets.com">ResearchAndMarkets.com</a>. Online Gambling Industry Report 2025.<a href="https://www.businesswire.com/news/home/20250924101188/en/Online-Gambling-Industry-Report-2025---Global-Market-Trends-Regulation-Forecast-2024-2033---ResearchAndMarkets.com?utm_source=chatgpt.com">Business Wire</a></li>
<li>Yahoo Finance. Online Poker Global Strategic Business Report 2025–2030.<a href="https://finance.yahoo.com/news/online-poker-global-strategic-business-095300195.html?utm_source=chatgpt.com">Yahoo Финансы</a></li>
<li>Industry reviews on A/B testing and performance marketing</li>
</ol>

How Data and Experiments Turn Affiliate Marketing into a Controllable Growth System

If you're managing a marketing team, chances are you've got KPIs scattered across various analytics tools, buried in spreadsheets, or living in someone's weekly status doc. It's messy, and it makes it hard to connect your day-to-day work to broader company goals.

Oboard, known for its focus on OKRs (Objectives and Key Results goal-setting framework), just rolled out a major update, and it fixes all of these issues. The platform now supports full [KPI tracking](https://oboard.io/kpi-tracking), along with a handful of new features that simplify how you set, measure, and report on progress - all without switching tabs or tools. Whether you're tracking conversions, content performance, or pipeline movement, this update brings everything into one clear, flexible space.

### KPI Tracking: One Source of Truth for Your Metrics

-   With the new KPI feature release, users can now track KPIs directly inside the platform, eliminating the need to bounce between project boards, spreadsheets, and multiple analytics dashboards.
-   Each KPI gets its own visual card that shows exactly where things stand. Current values, color-coded statuses (green, orange, red), even comments from your teammates - it's all right there.
-   You can use these KPIs inside your existing OKRs or keep them standalone. Some teams prefer to keep OKRs high-level and track their tactical KPIs separately - now that's totally doable. Whether you're monitoring landing page conversions, email open rates, or webinar signups, the setup works either way.

![](https://cdn-images-1.medium.com/max/1600/0*Gnb1RZGQ04EN2oLg)

*Manage KPIs & OKRs side-by-side within Oboard*

-   Updates are simple: mark something complete, add a comment, or just change the value. And because updates can be automatic (and also manual), check-in meetings are more straightforward and relevant to the topic

### Custom Metrics: Fit for Your Campaigns

Not every marketing goal fits neatly into a strict standard. The new custom metric feature takes this into account and provides the flexibility teams need to help match their metrics to specific campaigns.

You can create and track metrics independently, using flexible structures like milestones or thresholds. Want to track lead velocity? Done. Need to monitor ROI from a specific paid channel? Go for it.

You can also define performance using thresholds, e.g., "above 5% conversion rate" or "keep bounce rate under 40%." Or break bigger targets into milestones: gather 150 marketing-qualified leads in phase one, 350 in phase two, etc. Each step gets its own deadline and mini-goal, so progress isn't just a final number; it's a journey with clear steps.

![](https://cdn-images-1.medium.com/max/1600/0*HOKbnwxtnuhuDn7f)

*Track performance targets with milestones*

Whether you're optimizing a funnel, scaling content, or testing a new audience, Custom Metrics make it easier to set expectations and track real movement, without fudging the framework.

### Dashboards That Tell a Clear Story

Marketing teams juggle a lot: paid ads, content calendars, email sequences, pipeline updates. A dashboard should help you make sense of it all, not add to the clutter. With Oboard's new Custom Dashboards, you can build the exact view you need. Start with the raw data - KPIs, OKRs, or both - then drop in contextual notes, explanations, or highlights for what matters. It's all modular, so you decide what goes where.

![](https://cdn-images-1.medium.com/max/1600/0*qIl4UbXJlC9gDeFJ)

*Customizable KPI & OKR Dashboard*

Weekly check-in with your team? Create a dashboard that focuses on campaign progress and blockers. Monthly report for leadership? Build a version that zeroes in on strategic impact and revenue contribution. Everything stays inside the platform, but it doesn't feel locked in.

### What It Means for Marketing Teams

Marketers and growth teams can now set campaign KPIs, track milestones, and keep everything visible, but what makes it even more useful is how it connects to your day-to-day work. You can link Jira issues directly to a metric, so when leadership asks about progress, you've got the details ready.

### Final Thoughts: One Workspace, Clearer Results

For marketing teams juggling goals, metrics, and strategy reviews, this Oboard update brings the pieces together. KPIs now live alongside OKRs, Custom Metrics offer room for nuance, and Dashboards adjust to the conversation.

<p>If you're managing a marketing team, chances are you've got KPIs scattered across various analytics tools, buried in spreadsheets, or living in someone's weekly status doc. It's messy, and it makes it hard to connect your day-to-day work to broader company goals.</p>
<p>Oboard, known for its focus on OKRs (Objectives and Key Results goal-setting framework), just rolled out a major update, and it fixes all of these issues. The platform now supports full <a href="https://oboard.io/kpi-tracking">KPI tracking</a>, along with a handful of new features that simplify how you set, measure, and report on progress - all without switching tabs or tools. Whether you're tracking conversions, content performance, or pipeline movement, this update brings everything into one clear, flexible space.</p>
<h3 id="kpi-tracking-one-source-of-truth-for-yourmetrics">KPI Tracking: One Source of Truth for Your Metrics</h3>
<ul>
<li>With the new KPI feature release, users can now track KPIs directly inside the platform, eliminating the need to bounce between project boards, spreadsheets, and multiple analytics dashboards.</li>
<li>Each KPI gets its own visual card that shows exactly where things stand. Current values, color-coded statuses (green, orange, red), even comments from your teammates - it's all right there.</li>
<li>You can use these KPIs inside your existing OKRs or keep them standalone. Some teams prefer to keep OKRs high-level and track their tactical KPIs separately - now that's totally doable. Whether you're monitoring landing page conversions, email open rates, or webinar signups, the setup works either way.</li>
</ul>
<p><img src="https://cdn-images-1.medium.com/max/1600/0*Gnb1RZGQ04EN2oLg" alt=""></p>
<p><em>Manage KPIs &#x26; OKRs side-by-side within Oboard</em></p>
<ul>
<li>Updates are simple: mark something complete, add a comment, or just change the value. And because updates can be automatic (and also manual), check-in meetings are more straightforward and relevant to the topic</li>
</ul>
<h3 id="custom-metrics-fit-for-your-campaigns">Custom Metrics: Fit for Your Campaigns</h3>
<p>Not every marketing goal fits neatly into a strict standard. The new custom metric feature takes this into account and provides the flexibility teams need to help match their metrics to specific campaigns.</p>
<p>You can create and track metrics independently, using flexible structures like milestones or thresholds. Want to track lead velocity? Done. Need to monitor ROI from a specific paid channel? Go for it.</p>
<p>You can also define performance using thresholds, e.g., "above 5% conversion rate" or "keep bounce rate under 40%." Or break bigger targets into milestones: gather 150 marketing-qualified leads in phase one, 350 in phase two, etc. Each step gets its own deadline and mini-goal, so progress isn't just a final number; it's a journey with clear steps.</p>
<p><img src="https://cdn-images-1.medium.com/max/1600/0*HOKbnwxtnuhuDn7f" alt=""></p>
<p><em>Track performance targets with milestones</em></p>
<p>Whether you're optimizing a funnel, scaling content, or testing a new audience, Custom Metrics make it easier to set expectations and track real movement, without fudging the framework.</p>
<h3 id="dashboards-that-tell-a-clearstory">Dashboards That Tell a Clear Story</h3>
<p>Marketing teams juggle a lot: paid ads, content calendars, email sequences, pipeline updates. A dashboard should help you make sense of it all, not add to the clutter. With Oboard's new Custom Dashboards, you can build the exact view you need. Start with the raw data - KPIs, OKRs, or both - then drop in contextual notes, explanations, or highlights for what matters. It's all modular, so you decide what goes where.</p>
<p><img src="https://cdn-images-1.medium.com/max/1600/0*qIl4UbXJlC9gDeFJ" alt=""></p>
<p><em>Customizable KPI &#x26; OKR Dashboard</em></p>
<p>Weekly check-in with your team? Create a dashboard that focuses on campaign progress and blockers. Monthly report for leadership? Build a version that zeroes in on strategic impact and revenue contribution. Everything stays inside the platform, but it doesn't feel locked in.</p>
<h3 id="what-it-means-for-marketing-teams">What It Means for Marketing Teams</h3>
<p>Marketers and growth teams can now set campaign KPIs, track milestones, and keep everything visible, but what makes it even more useful is how it connects to your day-to-day work. You can link Jira issues directly to a metric, so when leadership asks about progress, you've got the details ready.</p>
<h3 id="final-thoughts-one-workspace-clearerresults">Final Thoughts: One Workspace, Clearer Results</h3>
<p>For marketing teams juggling goals, metrics, and strategy reviews, this Oboard update brings the pieces together. KPIs now live alongside OKRs, Custom Metrics offer room for nuance, and Dashboards adjust to the conversation.</p>

Oboard, known for its focus on OKRs (Objectives and Key Results goal-setting framework), just rolled out a major update, and it fixes all of these issues. The platform now supports full KPI tracking, along with a handful of new features that simplify how you set, measure, and report on progress - all without switching tabs or tools. Whether you're tracking conversions, content performance, or pipeline movement, this update brings everything into one clear, flexible space.

How Oboard's New KPI Tracking Helps Marketing Teams Stay Aligned

How to use AI agents to simplify SEO for content marketers

![](https://cdn-images-1.medium.com/max/1600/0*avZHw80r9x23iRLo)

Source: [Freepik](https://img.freepik.com/free-vector/steal-data-illustration_23-2148540847.jpg?ga=GA1.1.361652595.1749719416&semt=ais_hybrid&w=740)

Affiliate marketing is still one of the most profitable means of expanding your brand. It has become very popular, and as a result, this has led to some fraudulent activities that can affect your business. These are seven popular [**affiliate marketing fraud**](https://bluepear.net/blog/affiliate-marketing-scams) that may put your marketing program at risk, and steps that you may take to prevent them.

### 1\. Cookie Stuffing

Cookie stuffing is a system of introducing tracking cookies on the browser of a user by fraudulent associates without their awareness. When the user buys, the scammer puts the credit of the sale despite the fact that they do not actually generate traffic. This robs commissions out of legal affiliates as well as destroys the integrity of your program.

### 2\. Shaving/Stealing Commissions

Shaving or stealing commissions- this consists of an affiliate network or a merchant making it a point to underreport or pocket commissions that are to be paid to affiliates. It is counterproductive to affiliate marketers who depend on proper tracking and open reporting. It may also destroy relations between the affiliates and merchants.

### 3\. Fake Leads

Other unscrupulous affiliates produce false or poor-quality leads, with incentivised leads, such as giving rewards in exchange for personal data, being one of their techniques. Such leads may not be interested in the product, thereby resulting in the wastage of marketing resources and fruitless campaigns.

### 4\. Spam of Content and Skinny Affiliates

The other scam is how one can get a low-quality, spam site that is created with the sole aim of making affiliate commissions. Such thin affiliate sites usually have copied or auto-generated content and excessive affiliate links, and give no or little value to users. Such websites can also use black hat SEO practices such as cloaking and keyword stuffing to alter search engine positioning.

### 5\. Malware Distribution and Adware

Malware- or adware-carrying affiliates can also send traffic to the affiliate links through fraud in order to earn the commission. This malware is able to embed on the devices of the users, steal confidential information, or open undesired advertisements. Such activities not only go against the law but can nail the reputation of your brand to the ground when people connect your brand to the evil work.

### 6\. Ad Hijacking

Ad dressing is where a rogue affiliate launches paid search campaigns in your brand name, appearing as the legitimate advertiser. The affiliate gets money generated on clicks that would have otherwise landed on you naturally, hence stealing your organic traffic. The trend increases the expenses of advertising and erodes the credibility of your brand.

### 7\. URL Hijacking

In the case of URL hijacking, the cyber crooks will register URLs that contain misspellings of your websites to redirect unsuspecting people to affiliate links. When users attempt to access your site, they do not go there, but onto the page of the person who has committed the scam, and they make a commission, having not brought traffic. The practice may damage your customers and your SEO.

### What You Can Do To Protect Your Brand From Affiliate Marketing Scams

The best ways you can save your brand against these [frauds](https://www.forbes.com/councils/forbestechcouncil/2022/12/22/four-ways-to-deter-affiliate-marketing-fraud/) are by developing powerful fraud deterrence provisions. One thing to consider is monitoring traffic sources, validating leads and using only the best affiliate networks. Fraud can be prevented through transparency, regular auditing, and adequate communication with the affiliates. Also, fraud detection algorithms can be used to detect suspicious actions and take appropriate preventive measures before they bring about serious damage.

With some effort and running awareness, you will be able to have a healthy and profitable affiliate marketing program and protect the reputation of your brand.

### Audit and Monitor the Affiliate Activities

Monitoring and auditing of your affiliate marketing ventures should always occur so as to ensure that fraud is detected and averted. Monitor affiliate traffic, sales and conversions regularly and identify discrepancies or abnormal trends that may suggest fraud police. Wanting to be proactive means that you keep everything under control over your affiliate program and can decide what to do with it as soon as an issue occurs, saving both your budget and the reputation of your brand.

### Conclusion

It is important not to compromise your brand by falling victim to [affiliate marketing scams](https://www.linkedin.com/posts/mhardaker_lets-talk-affiliate-marketing-fraud-shall-activity-7186796719991357440-jQ5o), and the best prevention strategy is to spend time monitoring, using clear guidelines, and ensuring that the affiliate program is doing well. Developing transparency and keeping a proactive fraud detection program will help you protect your business and establish long-term, trustful relationships in order to develop a business in the long run.

<p><img src="https://cdn-images-1.medium.com/max/1600/0*avZHw80r9x23iRLo" alt=""></p>
<p>Source: <a href="https://img.freepik.com/free-vector/steal-data-illustration_23-2148540847.jpg?ga=GA1.1.361652595.1749719416&#x26;semt=ais_hybrid&#x26;w=740">Freepik</a></p>
<p>Affiliate marketing is still one of the most profitable means of expanding your brand. It has become very popular, and as a result, this has led to some fraudulent activities that can affect your business. These are seven popular <a href="https://bluepear.net/blog/affiliate-marketing-scams"><strong>affiliate marketing fraud</strong></a> that may put your marketing program at risk, and steps that you may take to prevent them.</p>
<h3 id="1-cookiestuffing">1. Cookie Stuffing</h3>
<p>Cookie stuffing is a system of introducing tracking cookies on the browser of a user by fraudulent associates without their awareness. When the user buys, the scammer puts the credit of the sale despite the fact that they do not actually generate traffic. This robs commissions out of legal affiliates as well as destroys the integrity of your program.</p>
<h3 id="2-shavingstealing-commissions">2. Shaving/Stealing Commissions</h3>
<p>Shaving or stealing commissions- this consists of an affiliate network or a merchant making it a point to underreport or pocket commissions that are to be paid to affiliates. It is counterproductive to affiliate marketers who depend on proper tracking and open reporting. It may also destroy relations between the affiliates and merchants.</p>
<h3 id="3-fakeleads">3. Fake Leads</h3>
<p>Other unscrupulous affiliates produce false or poor-quality leads, with incentivised leads, such as giving rewards in exchange for personal data, being one of their techniques. Such leads may not be interested in the product, thereby resulting in the wastage of marketing resources and fruitless campaigns.</p>
<h3 id="4-spam-of-content-and-skinny-affiliates">4. Spam of Content and Skinny Affiliates</h3>
<p>The other scam is how one can get a low-quality, spam site that is created with the sole aim of making affiliate commissions. Such thin affiliate sites usually have copied or auto-generated content and excessive affiliate links, and give no or little value to users. Such websites can also use black hat SEO practices such as cloaking and keyword stuffing to alter search engine positioning.</p>
<h3 id="5-malware-distribution-andadware">5. Malware Distribution and Adware</h3>
<p>Malware- or adware-carrying affiliates can also send traffic to the affiliate links through fraud in order to earn the commission. This malware is able to embed on the devices of the users, steal confidential information, or open undesired advertisements. Such activities not only go against the law but can nail the reputation of your brand to the ground when people connect your brand to the evil work.</p>
<h3 id="6-ad-hijacking">6. Ad Hijacking</h3>
<p>Ad dressing is where a rogue affiliate launches paid search campaigns in your brand name, appearing as the legitimate advertiser. The affiliate gets money generated on clicks that would have otherwise landed on you naturally, hence stealing your organic traffic. The trend increases the expenses of advertising and erodes the credibility of your brand.</p>
<h3 id="7-url-hijacking">7. URL Hijacking</h3>
<p>In the case of URL hijacking, the cyber crooks will register URLs that contain misspellings of your websites to redirect unsuspecting people to affiliate links. When users attempt to access your site, they do not go there, but onto the page of the person who has committed the scam, and they make a commission, having not brought traffic. The practice may damage your customers and your SEO.</p>
<h3 id="what-you-can-do-to-protect-your-brand-from-affiliate-marketing-scams">What You Can Do To Protect Your Brand From Affiliate Marketing Scams</h3>
<p>The best ways you can save your brand against these <a href="https://www.forbes.com/councils/forbestechcouncil/2022/12/22/four-ways-to-deter-affiliate-marketing-fraud/">frauds</a> are by developing powerful fraud deterrence provisions. One thing to consider is monitoring traffic sources, validating leads and using only the best affiliate networks. Fraud can be prevented through transparency, regular auditing, and adequate communication with the affiliates. Also, fraud detection algorithms can be used to detect suspicious actions and take appropriate preventive measures before they bring about serious damage.</p>
<p>With some effort and running awareness, you will be able to have a healthy and profitable affiliate marketing program and protect the reputation of your brand.</p>
<h3 id="audit-and-monitor-the-affiliate-activities">Audit and Monitor the Affiliate Activities</h3>
<p>Monitoring and auditing of your affiliate marketing ventures should always occur so as to ensure that fraud is detected and averted. Monitor affiliate traffic, sales and conversions regularly and identify discrepancies or abnormal trends that may suggest fraud police. Wanting to be proactive means that you keep everything under control over your affiliate program and can decide what to do with it as soon as an issue occurs, saving both your budget and the reputation of your brand.</p>
<h3 id="conclusion">Conclusion</h3>
<p>It is important not to compromise your brand by falling victim to <a href="https://www.linkedin.com/posts/mhardaker_lets-talk-affiliate-marketing-fraud-shall-activity-7186796719991357440-jQ5o">affiliate marketing scams</a>, and the best prevention strategy is to spend time monitoring, using clear guidelines, and ensuring that the affiliate program is doing well. Developing transparency and keeping a proactive fraud detection program will help you protect your business and establish long-term, trustful relationships in order to develop a business in the long run.</p>

7 Affiliate Marketing Scams That Harm Your Brand

![](https://cdn-images-1.medium.com/max/1600/0*Gz-rK_gUQqP5Wd1E)

Getting the right kind of media coverage can absolutely transform your business overnight. Still, the problem is that building relationships with journalists and editors can be a very time-consuming and painstaking task. Most business owners don't have 10 hours per week to write individual pitches, research the right contacts, and follow up with busy reporters who receive tens (or even hundreds) of press releases each day.

This is exactly why press release distribution services exist. To bridge that gap between your news and it being seen and heard on the media outlets that matter. However, not all distribution services are of the same quality, nor do they all serve the same purpose. Some focus on quantity over quality, others charge premium prices for basic features, and some may completely misunderstand your specific product, service, or industry as a whole.

In this post, we'll share four top press release distribution services that deliver results, each of them serving different needs and budgets.

### Choosing a Press Release Distribution Service

Before we take a look at the top picks for your news and content distribution, let's first take a step back and talk about what actually matters when choosing a press release distribution service. Making the wrong choice can waste your money and leave your news buried in digital obscurity. Here are some key factors to keep in mind:

**Reputation & Track Record**: How long have they been in business? Do journalists actually read releases from this service, or does it go straight to spam folders?

**Industry Relevance**: Does the service understand your sector? A financial news service will serve fintech companies better than a generic platform

**Publication Quality**: Are they distributing to reputable news outlets with actual readership, or are they targeting content distribution farms and low-quality sites?

**Distribution Speed**: How quickly does your news go live? Same-day distribution can be crucial for time-sensitive announcements

**Pricing Transparency**: Watch out for hidden fees, per-word charges, and expensive add-ons that can double your costs

**Analytics & Reporting**: Can you track where your release was picked up and how it performed? Good data helps you improve future campaigns

### 1\. FinanceWire - The Financial Industry Specialist

![](https://cdn-images-1.medium.com/max/1600/0*WzEamHreu9r6diph)

If you're a brand in the finance space, a fintech startup, or just any business wanting to get explicitly featured on financial news outlets, [FinanceWire](https://financewire.com/) is the way to go. Built by PR veterans specifically for the financial industry, this platform ensures homepage placement on some of the world's most prominent financial media outlets, including Investing.com, FXEmpire, Finbold, Business Insider, and Benzinga.

One interesting feature that sets them apart (and you won't see in many places) is their zero-risk approach. Every fintech press release receives guaranteed coverage, as its financial news publishers are directly connected to the platform.

They also provide same-day distribution, which can be absolutely vital for companies that need to disseminate timely (or even sensitive) announcements quickly.

Their Lite package costs $499 per press release and includes 10 guaranteed publications, same-day distribution, SEO services, and 24/7 customer support. The Standard and Premium tiers scale up from there at $899 and $1,999, respectively. This flexibility allows you to choose the level of coverage that best suits your needs, or the importance of the announcement you're making.

**Best for**: Fintech startups, financial services companies, investment firms, and any business wanting credibility in financial circles.

### 2\. Cision (PR Newswire) - The Enterprise Powerhouse

![](https://cdn-images-1.medium.com/max/1600/0*A2CsXmHJEG-GKj1S)

With over 65 years of industry experience, Cision's PR Newswire is one of the leading players in the enterprise-level press release distribution market. Their network spans 440,000+ newsrooms and 270,000+ journalists across 200+ countries, making it one of the largest and most comprehensive platforms worldwide.

To name a few of their features, [Cision](https://www.cision.com/) offers advanced targeting by geography, industry, and demographics, and also provides 24/7 editorial support, including proofreading your press release for grammar and SEO optimization. This is helpful if you're relatively new to the idea of press releases and getting media coverage in this way.

However, as you might expect, this premium service comes with premium pricing. National US distribution typically starts at around $ 1,500 per release, plus any additional multimedia costs. Additional charges will be applied for extra services, such as an extended word count and enhanced targeting features.

**Best for**: Large corporations, public companies with market-moving announcements, and organizations with substantial PR budgets requiring maximum credibility and detailed analytics.

### 3\. EIN Presswire - The Budget-Friendly Champion

![](https://cdn-images-1.medium.com/max/1600/0*pf283dIDQI-efzEA)

Founded in 1995, [EIN Presswire](https://www.einpresswire.com/) is not as large as some of the other names on this list, but it still packs a mighty punch. Their whole mantra is offering enterprise-grade distribution at startup-friendly prices. Their basic plan starts at just $149 per release, with their popular Pro+ package offering five releases for $499 (working out to roughly $100 each).

The platform distributes content to AP News, Google News, Benzinga, and over 100 NBC, FOX, ABC, and CBS affiliate sites through its comprehensive network. They also include unlimited multimedia content in all plans, [SEO optimization](https://plainenglish.io/blog/7-seo-trends-that-will-dominate-in-2025), and don't add a ton of hidden fees like many of their low-priced competitors do.

If you're looking to save time on actually writing the announcement, EIN Presswire also offers a free AI press release generator that can create up to 25 drafts each day. They also bring detailed tracking and comprehensive reports as standard, making it a solid all-around choice for most businesses, especially those on a budget.

**Best for**: Startups and small to medium-sized businesses (SMBs) with limited budgets, as well as companies requiring bulk distribution without premium price tags.

### 4\. BusinessWire - The Global Authority

![](https://cdn-images-1.medium.com/max/1600/0*a6AJ0GY_IM2dhmLf)

Last on our list, and backed by Berkshire Hathaway, [BusinessWire](https://www.businesswire.com/portal/site/home/) is arguably the most well-known brand in this industry, trusted by public companies and large enterprises worldwide. Their network spans more than 100,000 media outlets across 160+ countries, and they also offer granular targeting across a wide range of industry categories.

In other words, these guys are the big guns. When Fortune 500 companies need to announce their earnings, a new merger, or any other market-moving news, BusinessWire is often their go-to choice. The platform has built its reputation on reliability, credibility, and sheer reach. These are all qualities that matter when your announcement could affect stock prices or industry trends.

What you're paying for here is access to their premium network and the trust that comes with the BusinessWire name. Journalists recognize releases from this platform and take them seriously. Of course, this premium positioning comes with premium pricing, so expect to pay around $1,000 for basic releases, with prices escalating for added features such as multimedia or industry-specific targeting.

**Best for**: Public companies with market-moving news, large enterprises with global presence, and organizations where premium distribution costs are justified by potential business impact.

### Final Word

The press release distribution world is diverse, and not every service will be right for your needs. If you're on a budget, EIN Presswire delivers real value at a low price point. For those in the financial sector, FinanceWire, as a finance/fintech press release distribution service, stands out as the clear winner, with guaranteed placement on major financial outlets that makes the investment worthwhile. Meanwhile, Cision and BusinessWire are the go-to choices for large corporations needing maximum reach and credibility.

<p><img src="https://cdn-images-1.medium.com/max/1600/0*Gz-rK_gUQqP5Wd1E" alt=""></p>
<p>Getting the right kind of media coverage can absolutely transform your business overnight. Still, the problem is that building relationships with journalists and editors can be a very time-consuming and painstaking task. Most business owners don't have 10 hours per week to write individual pitches, research the right contacts, and follow up with busy reporters who receive tens (or even hundreds) of press releases each day.</p>
<p>This is exactly why press release distribution services exist. To bridge that gap between your news and it being seen and heard on the media outlets that matter. However, not all distribution services are of the same quality, nor do they all serve the same purpose. Some focus on quantity over quality, others charge premium prices for basic features, and some may completely misunderstand your specific product, service, or industry as a whole.</p>
<p>In this post, we'll share four top press release distribution services that deliver results, each of them serving different needs and budgets.</p>
<h3 id="choosing-a-press-release-distribution-service">Choosing a Press Release Distribution Service</h3>
<p>Before we take a look at the top picks for your news and content distribution, let's first take a step back and talk about what actually matters when choosing a press release distribution service. Making the wrong choice can waste your money and leave your news buried in digital obscurity. Here are some key factors to keep in mind:</p>
<p><strong>Reputation &#x26; Track Record</strong>: How long have they been in business? Do journalists actually read releases from this service, or does it go straight to spam folders?</p>
<p><strong>Industry Relevance</strong>: Does the service understand your sector? A financial news service will serve fintech companies better than a generic platform</p>
<p><strong>Publication Quality</strong>: Are they distributing to reputable news outlets with actual readership, or are they targeting content distribution farms and low-quality sites?</p>
<p><strong>Distribution Speed</strong>: How quickly does your news go live? Same-day distribution can be crucial for time-sensitive announcements</p>
<p><strong>Pricing Transparency</strong>: Watch out for hidden fees, per-word charges, and expensive add-ons that can double your costs</p>
<p><strong>Analytics &#x26; Reporting</strong>: Can you track where your release was picked up and how it performed? Good data helps you improve future campaigns</p>
<h3 id="1-financewire---the-financial-industry-specialist">1. FinanceWire - The Financial Industry Specialist</h3>
<p><img src="https://cdn-images-1.medium.com/max/1600/0*WzEamHreu9r6diph" alt=""></p>
<p>If you're a brand in the finance space, a fintech startup, or just any business wanting to get explicitly featured on financial news outlets, <a href="https://financewire.com/">FinanceWire</a> is the way to go. Built by PR veterans specifically for the financial industry, this platform ensures homepage placement on some of the world's most prominent financial media outlets, including Investing.com, FXEmpire, Finbold, Business Insider, and Benzinga.</p>
<p>One interesting feature that sets them apart (and you won't see in many places) is their zero-risk approach. Every fintech press release receives guaranteed coverage, as its financial news publishers are directly connected to the platform.</p>
<p>They also provide same-day distribution, which can be absolutely vital for companies that need to disseminate timely (or even sensitive) announcements quickly.</p>
<p>Their Lite package costs $499 per press release and includes 10 guaranteed publications, same-day distribution, SEO services, and 24/7 customer support. The Standard and Premium tiers scale up from there at $899 and $1,999, respectively. This flexibility allows you to choose the level of coverage that best suits your needs, or the importance of the announcement you're making.</p>
<p><strong>Best for</strong>: Fintech startups, financial services companies, investment firms, and any business wanting credibility in financial circles.</p>
<h3 id="2-cision-pr-newswire---the-enterprise-powerhouse">2. Cision (PR Newswire) - The Enterprise Powerhouse</h3>
<p><img src="https://cdn-images-1.medium.com/max/1600/0*A2CsXmHJEG-GKj1S" alt=""></p>
<p>With over 65 years of industry experience, Cision's PR Newswire is one of the leading players in the enterprise-level press release distribution market. Their network spans 440,000+ newsrooms and 270,000+ journalists across 200+ countries, making it one of the largest and most comprehensive platforms worldwide.</p>
<p>To name a few of their features, <a href="https://www.cision.com/">Cision</a> offers advanced targeting by geography, industry, and demographics, and also provides 24/7 editorial support, including proofreading your press release for grammar and SEO optimization. This is helpful if you're relatively new to the idea of press releases and getting media coverage in this way.</p>
<p>However, as you might expect, this premium service comes with premium pricing. National US distribution typically starts at around $ 1,500 per release, plus any additional multimedia costs. Additional charges will be applied for extra services, such as an extended word count and enhanced targeting features.</p>
<p><strong>Best for</strong>: Large corporations, public companies with market-moving announcements, and organizations with substantial PR budgets requiring maximum credibility and detailed analytics.</p>
<h3 id="3-ein-presswire---the-budget-friendly-champion">3. EIN Presswire - The Budget-Friendly Champion</h3>
<p><img src="https://cdn-images-1.medium.com/max/1600/0*pf283dIDQI-efzEA" alt=""></p>
<p>Founded in 1995, <a href="https://www.einpresswire.com/">EIN Presswire</a> is not as large as some of the other names on this list, but it still packs a mighty punch. Their whole mantra is offering enterprise-grade distribution at startup-friendly prices. Their basic plan starts at just $149 per release, with their popular Pro+ package offering five releases for $499 (working out to roughly $100 each).</p>
<p>The platform distributes content to AP News, Google News, Benzinga, and over 100 NBC, FOX, ABC, and CBS affiliate sites through its comprehensive network. They also include unlimited multimedia content in all plans, <a href="https://plainenglish.io/blog/7-seo-trends-that-will-dominate-in-2025">SEO optimization</a>, and don't add a ton of hidden fees like many of their low-priced competitors do.</p>
<p>If you're looking to save time on actually writing the announcement, EIN Presswire also offers a free AI press release generator that can create up to 25 drafts each day. They also bring detailed tracking and comprehensive reports as standard, making it a solid all-around choice for most businesses, especially those on a budget.</p>
<p><strong>Best for</strong>: Startups and small to medium-sized businesses (SMBs) with limited budgets, as well as companies requiring bulk distribution without premium price tags.</p>
<h3 id="4-businesswire---the-global-authority">4. BusinessWire - The Global Authority</h3>
<p><img src="https://cdn-images-1.medium.com/max/1600/0*a6AJ0GY_IM2dhmLf" alt=""></p>
<p>Last on our list, and backed by Berkshire Hathaway, <a href="https://www.businesswire.com/portal/site/home/">BusinessWire</a> is arguably the most well-known brand in this industry, trusted by public companies and large enterprises worldwide. Their network spans more than 100,000 media outlets across 160+ countries, and they also offer granular targeting across a wide range of industry categories.</p>
<p>In other words, these guys are the big guns. When Fortune 500 companies need to announce their earnings, a new merger, or any other market-moving news, BusinessWire is often their go-to choice. The platform has built its reputation on reliability, credibility, and sheer reach. These are all qualities that matter when your announcement could affect stock prices or industry trends.</p>
<p>What you're paying for here is access to their premium network and the trust that comes with the BusinessWire name. Journalists recognize releases from this platform and take them seriously. Of course, this premium positioning comes with premium pricing, so expect to pay around $1,000 for basic releases, with prices escalating for added features such as multimedia or industry-specific targeting.</p>
<p><strong>Best for</strong>: Public companies with market-moving news, large enterprises with global presence, and organizations where premium distribution costs are justified by potential business impact.</p>
<h3 id="final-word">Final Word</h3>
<p>The press release distribution world is diverse, and not every service will be right for your needs. If you're on a budget, EIN Presswire delivers real value at a low price point. For those in the financial sector, FinanceWire, as a finance/fintech press release distribution service, stands out as the clear winner, with guaranteed placement on major financial outlets that makes the investment worthwhile. Meanwhile, Cision and BusinessWire are the go-to choices for large corporations needing maximum reach and credibility.</p>

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12 Best Tools for SEO: Expert Picks for 2026

Why Different Industries Need Different SEO Strategies (and What Happens When They Don't)

The Role Of Digital Marketing Experts in Portland In Driving Sales

Choosing the Right HubSpot Partner: A Developer's Playbook

Why Your Ads Are Burning Budget - And How AI Can Help

How Data and Experiments Turn Affiliate Marketing into a Controllable Growth System

How Oboard's New KPI Tracking Helps Marketing Teams Stay Aligned

How to use AI agents to simplify SEO for content marketers

7 Affiliate Marketing Scams That Harm Your Brand

4 Best Press Release Distribution Services for Maximum Media Coverage

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