Marketing Resources and Guides for Developers

Marketing for developers and technical products requires a different playbook. This hub collects practical marketing guides, growth strategies, and content tactics written by practitioners who understand both code and audience.

49 articles · Updated July 24, 2026

The best developer marketing is usually just being genuinely helpful in public — tutorials, tools, and honest writing.

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How do developers learn marketing?▾

Start with our marketing articles below — they cover developer-focused content marketing, technical writing, audience building, and growth without the jargon-heavy agency speak.

What is content marketing?▾

Content marketing means attracting an audience by publishing genuinely useful material — articles, guides, videos — instead of paying for ads. For technical products it's especially powerful because developers trust content over marketing copy.

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How Oboard's New KPI Tracking Helps Marketing Teams Stay Aligned

Oboard, known for its focus on OKRs (Objectives and Key Results goal-setting framework), just rolled out a major update, and it fixes all of these issues. The platform now supports full KPI tracking, along with a handful of new features that simplify how you set, measure, and report on progress - all without switching tabs or tools. Whether you're tracking conversions, content performance, or pipeline movement, this update brings everything into one clear, flexible space.

July 29, 2025
How Oboard's New KPI Tracking Helps Marketing Teams Stay Aligned

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