Telegram Mini Apps: Fix Your Monetization in One Evening

Do you know what Notcoin and Hamster Kombat share in common? They’ve proved one thing. The audience inside the messenger is massive. Still, the market is mostly untouched. 500+ million users use Mini Apps every month. The numbers keep growing every day. However, the problem is that there’s traffic, but it doesn’t bring money.

Lots of developers create cool products and farm installs. But then they start thinking about what's next. They can sell Telegram Stars for in-game currency, but getting rich is out of the question. Devs make about $1.30 out of every 100 Stars users spend. Of course, you can try to look for advertisers by yourself, but it's a hellish amount of work that takes up all your time.

What if there’s a way to make monetization happen in just one evening? Fortunately, you don’t need to be a programming genius at all.

What's the deal with Mini Apps, and how do you make money from them?

All in all, a Telegram Mini App is a web page (HTML+JS) which opens right in the messenger. There’s no need to download or install anything. All the magic happens in a couple of clicks. That’s a perfect tool for anything you can think of (games, services, stores, etc.)

The real pain point is monetization. You can certainly embed a TON crypto wallet. Since January 2025, it's been the exclusive blockchain infrastructure for Mini Apps. But only a few are ready to use crypto just to play clicker or check out the product range.

What’s left is advertising. But even here there's a nuance. Standard banners are annoying, and Telegram's official ad platform isn't yet working at full capacity. You need a tool that will be efficient and easy to set up.

An ad network you might not know about

There’s a platform that is already deeply integrated in this ecosystem, but it doesn't shout about itself on every corner. We’re talking about RichAds. This network has been working with push notifications and other formats since 2018. Now, it has adapted its tools for Telegram. The most important thing is that the integration takes only a few minutes – no joking around. You get a JS code, paste it into your app's HTML, and that's it – the system starts running.

You don’t have to guess if it starts working. There’s a solid example of how it does. One of the clients of RichAds launched monetization in their game for thirty days. And boom. They got $35,137. This is real money with a real audience.

The metrics are impressive:

• CPM came in at $16.54
• CTR hit 83%

There’s no magic. It all comes down to four formats:

• Push-style notifications
• Interstitial banners
• Video
• Standard banners

You can mix them or choose one; it’s up to you. And there’s strong engagement just because users aren’t immune to these kinds of ads in the messenger. 

Is there a catch?

Surely, each method has its nuances. But in the case of RichAds, they lean more toward advantages than drawbacks.

1. No backend. You don't need to write complex server-side code. Just paste the code, and it’ll work.
2. Content control. You, as an admin, can control what to show. For instance, you might not want to show gambling verticals or something else. Besides, you can adjust ad frequency if you don’t want to annoy people.
3. Geography and payouts. The network works with different countries and pays from $10.

The only thing you might need to do is to experiment with the formats. The case mentioned above was built on push-style ads in the "Tasks" section. There, users watched ads in exchange for in-game currency. That’s why people had motivation to click and it worked.

What about other methods?

Of course, in-app advertising isn't the only path. You can run in-app purchases through Telegram Stars. However, as we already mentioned, the commission and exchange rate "eat up" a portion of the profits. You can sell ad slots in tasks, as Hamster Kombat did. But that always means negotiations, finding advertisers, and manual work.

An ad network automizes all of this. You don’t need to be searching for a client or negotiating a price. The system matches you with advertisers automatically. That’s how you simply earn while your players play or use services.

What it all comes down to?

The monetization of Mini Apps through an ad network is a working and fast way to turn your audience into money. No need for complex technical solutions, and use cases prove that the results can be really impressive.

Of course, you shouldn’t expect to get rich in a day. For starters, it’ll be right to experiment: choose formats and adjust ad frequency. Also, pay attention to user experience. Then, after everything is set up, you can start earning as early as the first day after integration. The hardest part is only getting started; nothing else.