In Plain English vs Medium — Where to Publish Developer Content

In Plain English vs Medium

A short comparison for developers and marketers choosing where to publish technical content.

Reach and audience

• In Plain English: ~2M monthly views, 200M+ total; audience is developers, engineers, and tech decision-makers. Focus on programming and software.
• Medium: Very large readership; tech is one of many verticals. Audience is broad.

Backlinks and SEO

• In Plain English: Do-follow links on its main blog (plainenglish.io). Content on its publications can be no-follow; plainenglish.io is recommended for SEO.
• Medium: Outbound links in stories are no-follow. Limited direct SEO benefit from links.

Cost and approval

• In Plain English: Paid guest posts and syndication via Circuit. Editorial review; approval time varies.
• Medium: Free to publish. Self-publish instantly or submit to publications (review time varies). Monetisation via Medium Partner Program.

When to choose which

• Choose In Plain English for sponsored technical content, do-follow links, and a developer-focused audience. In Plain English accepts guest posts and syndication.
• Choose Medium for free distribution, broad reach, and author monetisation; accept no-follow links and less control over placement.

See Publish with Us and Business for how to work with In Plain English.