Getting the right kind of media coverage can absolutely transform your business overnight. Still, the problem is that building relationships with journalists and editors can be a very time-consuming and painstaking task. Most business owners don't have 10 hours per week to write individual pitches, research the right contacts, and follow up with busy reporters who receive tens (or even hundreds) of press releases each day.
This is exactly why press release distribution services exist. To bridge that gap between your news and it being seen and heard on the media outlets that matter. However, not all distribution services are of the same quality, nor do they all serve the same purpose. Some focus on quantity over quality, others charge premium prices for basic features, and some may completely misunderstand your specific product, service, or industry as a whole.
In this post, we'll share four top press release distribution services that deliver results, each of them serving different needs and budgets.
Choosing a Press Release Distribution Service
Before we take a look at the top picks for your news and content distribution, let's first take a step back and talk about what actually matters when choosing a press release distribution service. Making the wrong choice can waste your money and leave your news buried in digital obscurity. Here are some key factors to keep in mind:
Reputation & Track Record: How long have they been in business? Do journalists actually read releases from this service, or does it go straight to spam folders?
Industry Relevance: Does the service understand your sector? A financial news service will serve fintech companies better than a generic platform
Publication Quality: Are they distributing to reputable news outlets with actual readership, or are they targeting content distribution farms and low-quality sites?
Distribution Speed: How quickly does your news go live? Same-day distribution can be crucial for time-sensitive announcements
Pricing Transparency: Watch out for hidden fees, per-word charges, and expensive add-ons that can double your costs
Analytics & Reporting: Can you track where your release was picked up and how it performed? Good data helps you improve future campaigns
1. FinanceWire - The Financial Industry Specialist
If you're a brand in the finance space, a fintech startup, or just any business wanting to get explicitly featured on financial news outlets, FinanceWire is the way to go. Built by PR veterans specifically for the financial industry, this platform ensures homepage placement on some of the world's most prominent financial media outlets, including Investing.com, FXEmpire, Finbold, Business Insider, and Benzinga.
One interesting feature that sets them apart (and you won't see in many places) is their zero-risk approach. Every fintech press release receives guaranteed coverage, as its financial news publishers are directly connected to the platform.
They also provide same-day distribution, which can be absolutely vital for companies that need to disseminate timely (or even sensitive) announcements quickly.
Their Lite package costs $499 per press release and includes 10 guaranteed publications, same-day distribution, SEO services, and 24/7 customer support. The Standard and Premium tiers scale up from there at $899 and $1,999, respectively. This flexibility allows you to choose the level of coverage that best suits your needs, or the importance of the announcement you're making.
Best for: Fintech startups, financial services companies, investment firms, and any business wanting credibility in financial circles.
2. Cision (PR Newswire) - The Enterprise Powerhouse
With over 65 years of industry experience, Cision's PR Newswire is one of the leading players in the enterprise-level press release distribution market. Their network spans 440,000+ newsrooms and 270,000+ journalists across 200+ countries, making it one of the largest and most comprehensive platforms worldwide.
To name a few of their features, Cision offers advanced targeting by geography, industry, and demographics, and also provides 24/7 editorial support, including proofreading your press release for grammar and SEO optimization. This is helpful if you're relatively new to the idea of press releases and getting media coverage in this way.
However, as you might expect, this premium service comes with premium pricing. National US distribution typically starts at around $ 1,500 per release, plus any additional multimedia costs. Additional charges will be applied for extra services, such as an extended word count and enhanced targeting features.
Best for: Large corporations, public companies with market-moving announcements, and organizations with substantial PR budgets requiring maximum credibility and detailed analytics.
3. EIN Presswire - The Budget-Friendly Champion
Founded in 1995, EIN Presswire is not as large as some of the other names on this list, but it still packs a mighty punch. Their whole mantra is offering enterprise-grade distribution at startup-friendly prices. Their basic plan starts at just $149 per release, with their popular Pro+ package offering five releases for $499 (working out to roughly $100 each).
The platform distributes content to AP News, Google News, Benzinga, and over 100 NBC, FOX, ABC, and CBS affiliate sites through its comprehensive network. They also include unlimited multimedia content in all plans, SEO optimization, and don't add a ton of hidden fees like many of their low-priced competitors do.
If you're looking to save time on actually writing the announcement, EIN Presswire also offers a free AI press release generator that can create up to 25 drafts each day. They also bring detailed tracking and comprehensive reports as standard, making it a solid all-around choice for most businesses, especially those on a budget.
Best for: Startups and small to medium-sized businesses (SMBs) with limited budgets, as well as companies requiring bulk distribution without premium price tags.
4. BusinessWire - The Global Authority
Last on our list, and backed by Berkshire Hathaway, BusinessWire is arguably the most well-known brand in this industry, trusted by public companies and large enterprises worldwide. Their network spans more than 100,000 media outlets across 160+ countries, and they also offer granular targeting across a wide range of industry categories.
In other words, these guys are the big guns. When Fortune 500 companies need to announce their earnings, a new merger, or any other market-moving news, BusinessWire is often their go-to choice. The platform has built its reputation on reliability, credibility, and sheer reach. These are all qualities that matter when your announcement could affect stock prices or industry trends.
What you're paying for here is access to their premium network and the trust that comes with the BusinessWire name. Journalists recognize releases from this platform and take them seriously. Of course, this premium positioning comes with premium pricing, so expect to pay around $1,000 for basic releases, with prices escalating for added features such as multimedia or industry-specific targeting.
Best for: Public companies with market-moving news, large enterprises with global presence, and organizations where premium distribution costs are justified by potential business impact.
Final Word
The press release distribution world is diverse, and not every service will be right for your needs. If you're on a budget, EIN Presswire delivers real value at a low price point. For those in the financial sector, FinanceWire, as a finance/fintech press release distribution service, stands out as the clear winner, with guaranteed placement on major financial outlets that makes the investment worthwhile. Meanwhile, Cision and BusinessWire are the go-to choices for large corporations needing maximum reach and credibility.