The crypto industry is booming; tokens like Bitcoin are reaching new highs, the sector is more visible than ever, and more people are investing in the asset class. This means not only more crypto-focused platforms popping up but also a greater emphasis on their development.
Web development, specifically UX/UI, has been discussed for years, but the crypto sector will have to pay even more attention to it. In this article, we'll explain what all this is about and why crypto businesses should take it seriously.
What is UX/UI?
UX and UI stand for user experience and user interface, respectively. UX design refers to how website owners design the experience they want their visitors to have. In most cases, a business wants its visitors to experience efficiency and ease of use when on its sites, which makes them more likely to patronize.
UI refers to the point of contact between the human and the machine, and this also has to be optimized for ease. As more of our lives are tied to the internet, there is a more significant push for UX and UI to be taken seriously, even with crypto-focused businesses. This is because UX and UI are vital for cryptocurrency website development as they are critical in ensuring a good experience for customers, especially those in such a complex industry.
Why UX/UI is Important to Crypto
Now that we understand UX and UI, it is worth exploring why they are important to crypto businesses.
Customer Satisfaction
At the end of the day, crypto investors are customers who deserve to have a good experience when using these websites. Because crypto tokens are digital assets, at the end of the day, most investors will only interact with in using digital platforms. So, to have the best experience, businesses in the space have to offer top-notch UI and UX. This will benefit not just them but the customers who can complete their transactions with each other and overall have a better time in the crypto world.
Competition
It is no secret that the crypto space is very saturated. Every year, thousands of new tokens find their way into the market and whether it's exchanges, wallet makers, and so on, crypto businesses are much more common. For any crypto enterprise to succeed long-term, it will need to have the best websites, apps, and so on for customers, who are increasingly spoiled for choice. Not having a good UI and UX will mean that potential customers will be frustrated by your platform and turn to others, which is the last thing you want.
Efficiency
Anyone who is familiar with crypto will tell you that blockchain-based transactions are very delicate; they cannot be reversed and even a slight error in the address can see the tokens getting lost. For trading platforms, the wealth of tokens and trading instruments can leave customers overwhelmed if the UI and UX are poorly done. As such, businesses in the space need to prioritize a good experience for customers to avoid any errors that can cost them money. Crypto platforms are also notoriously targeted by hackers so good UI and UX can help to keep them safe.
How to Ensure Good Crypto UI/UX
Ensuring good UI/UX for your crypto platform can be done in the following ways:
Use Top Web Builders
The first step to making sure that your platform has good UI/UX is to use an efficient website builder. Many web builders allow you to create your site from scratch or using a template. Part of their arsenal of tools is suggestions to improve UI and UX, pointing out potential issues as you develop the website and letting you know what you can do differently. While it might be tempting to use a cheaper option without these tools, it will be worth it in the long run when you and your visitors have the best experience possible.
User Test
Sometimes, it is hard to spot potential UI/UX issues as a website owner, no matter your intentions. In many cases, you will benefit from paying for a user test i.e. having a potential user navigate your site to complete tasks and give feedback about their experience. This can help you spot UI/UX issues you wouldn't have considered since it is coming from an outsider's perspective. There are several sites that allow you to sign up and have users review your site such as UserTesting and UserBrain so consider these.
Hire Experts
Becuase UI and UX are such big deals for all sorts of businesses, services have popped up to help them improve on these functions. These services look at every aspect of UI and UX, bringing in years of experience to make your platform the best that it can be. If your crypto business has the budget for such experts, make sure you hire them to enjoy the most benefits.
Conclusion
UI and UX are some of the most important parts of any good web experience. This is doubly true for crypto businesses as the industry is fast-growing and the stakes are high. But, as we've highlighted, using the many resources available and seeking user feedback is the key to getting the best results.
