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Maxim Shubarev - Setl Group: The Company’s Evolution Within the Real Estate Industry

Maxim Shubarev, at the forefront of the Eurasian real estate sector, is widely recognized for founding and leading Setl Group. Shubarev Maxim has a career spanning almost three decades. Shubarev Maxim Valerevich has been instrumental in guiding the real estate development company's growth within the construction industry.

Maxim Shubarev

Caption: Maxim Shubarev

Maxim Shubarev, at the forefront of the Eurasian real estate development sector, is widely recognized for founding and leading Setl Group. With a career spanning almost three decades, he has been instrumental in guiding the company's growth within the construction industry. Under his leadership, Setl Group has emerged as a significant force in the domestic market. His business approach not only involves overseeing the development of new real estate projects but also extends to the preservation of historical architecture and the initiation of a variety of philanthropic endeavors. His dedication to both the restoration of cultural landmarks and participation in charitable activities reflects a commitment to contributing positively to society and the built environment.


Shubarev Maxim - Shubarev Maxim Valerevich - Maxim Valerevich Shubarev - Maxim Shubarev - Shubarev Maksim Valerievich - Maksim Valerievich Shubarev - Шубарев Максим - Максим Валерьевич Шубарев - Шубарев Максим Валерьевич - Максим Шубарев- Maksim Shubarev - Shubarev Maksim

Shubarev Maxim: Early education and career foundations

Maxim Shubarev was born in the vibrant city of Leningrad in 1968, into a family where both parents were skilled engineers. Growing up, he actively engaged in various sports, reflecting a discipline and determination that hinted at his future business acumen. Initially, he harbored aspirations for a military career, indicative of his commitment and leadership qualities from a young age.

In 1985, his academic and professional course took a significant turn when he enrolled in the Leningrad Institute of Aviation Instrumentation. Concurrently, Shubarev Maxim embarked on a practical career path at the research-production association Leninets, contributing to the production of radio electronics. This early exposure to a technical environment played a crucial role in shaping his future endeavors.

Towards the end of the 1980s, Maxim Valerevich Shubarev dedicated a period of his life to serving in the navy. This experience further honed his discipline and resilience. Upon returning to civilian life, he redirected his educational focus, transferring to the Leningrad Polytechnic Institute (LPI) to study business economics. This change marked a pivotal shift towards the realm of economics and management.

During his time at LPI, Maxim Shubarev demonstrated impressive organizational talents. He was instrumental in establishing a local chapter of AIESEC, a global network fostering the development of young economists. His efforts with AIESEC facilitated valuable exchange opportunities, enabling LPI students to gain insights from Western practices, and offering international students the chance to gain experience in local industries. The future businessman's academic journey culminated in 1993 when he successfully defended his thesis.

Post-graduation, Maxim Shubarev continued to work at Leninets for an additional year, where he was promoted to the role of vice president. This period was marked by significant professional growth and learning, laying a solid foundation for his subsequent entrepreneurial ventures. Eventually, he took a leap into the business world, leaving Leninets to start his own company, setting the stage for his future successes in the real estate agency and development sector.

Shubarev Maxim: Foray into the construction industry

Shubarev Maxim

Caption: Shubarev Maxim

Maxim Shubarev ventured into the construction sector by establishing the company Petersburg Real Estate. The company made its mark in 1995 by successfully completing its inaugural project, an apartment building previously abandoned mid-construction by another developer. This accomplishment showcased the company's capability to take on challenging projects and deliver results.

The economic turmoil of August 1998, marked by a widespread financial default, posed significant challenges to many businesses, including that of Shubarev Maxim. Despite these adverse conditions, his company demonstrated resilience and sustained growth. By the year 1999, Petersburg Real Estate had undergone substantial expansion, evolving beyond its initial scope. The growth and success of the firm led to its transformation into a corporation, with the founder taking the role of president. This transition marked a significant milestone in his career, solidifying his status as a key player in the construction industry.

Maxim Shubarev and Setl Group: The company's evolution

Under the strategic direction of Shubarev Maxim in 2006, the company underwent a significant rebranding to become Setl Group, with the founder assuming the role of Chairman of the Board of Directors. Throughout the 2000s, Setl Group emerged as a dominant force in the North-Western Federal District's construction market, and by the mid-2010s, it had expanded its influence to the national level. The company is consistently ranked among the top three for the annual volume of constructed facilities. While primarily focusing on developments in Saint Petersburg and the Leningrad and Kaliningrad Regions, Setl Group is recognized as a nationally vital enterprise.

Over its 29-year trajectory, Setl Group has constructed over 11 million square meters of real estate, accommodating nearly 410,000 residents. 2022 was a particularly productive year, with about 1.8 million square meters of space commissioned. The company is actively working on projects encompassing more than 13 million square meters and possesses extensive land holdings that support continued development through 2050.

Maxim Valerevich Shubarev emphasizes that Setl Group's success is grounded in key principles: unwavering commitment to clients and partners, and an insistence on maintaining the highest quality standards throughout the construction process. The company prides itself on cultivating leadership from within its ranks, as opposed to recruiting top managers from outside sources.

Additionally, Shubarev Maxim Valerevich notes the company's focused approach to its core business. Setl Group deliberately steers clear of resource extraction and construction material production, sectors often pursued by other developers. This strategic decision allows the company to concentrate fully on construction activities. The head of the company believes that effective management hinges on the ability to delegate appropriately. He advocates for a leadership style that entrusts specialized tasks to experts while focusing on overarching strategic business development.

Maxim Shubarev-Setl Group: Social and infrastructure development

Maxim Valerevich Shubarev

Caption: Maxim Valerevich Shubarev

Shubarev Maxim, alongside his real estate ventures, places significant emphasis on developing social infrastructure. Beyond constructing residential buildings, hotels, retail, and office spaces, Setl Group has made notable strides in educational and healthcare infrastructure. The corporation has successfully completed 60 schools and preschools, with more constructions in this category ongoing. Moreover, Setl Group is actively involved in building medical facilities and other critical infrastructure.

In Kudrovo, one of the significant satellite cities near the Northern Capital, Setl Group undertook the construction of a fire station, contributing 100 million rubles of the total 140 million-ruble budget. The corporation also invested 76 million rubles in building a police station, demonstrating a commitment to enhancing community safety and services.

Maxim Shubarev and his group have also played a crucial role in improving the road network of St. Petersburg. The developer has constructed approximately three dozen kilometers of highways, encompassing busy streets and avenues in various city parts, including an interchange on Oktyabrskaya Embankment. Many of these road projects are already completed, while others are progressing steadily.

Further expanding their infrastructure contributions, Shubarev Maxim and his holding company are currently involved in the design and planning of the Bolshoi Smolensky Bridge across the Neva River. This ambitious project, spanning 1,587 meters in length and 60 meters in width, is set to be the widest crossing over the river. The bridge design includes six lanes, with dedicated lanes for public transport, tram tracks, sidewalks, and bike lanes. Construction is anticipated to begin this year, with the bridge expected to open for car traffic in 2025 and tram service by 2028.

In addition to these large-scale projects, Shubare Maxim Valerevich has directed Setl Group's efforts in beautifying public spaces. In 2020, the group landscaped the area surrounding the Peterhof landing monument in Kronstadt, planting nearly 4,000 colorful pansies. Each year, Setl Group also contributes to the greenery of new residential complexes by planting around 11,000 trees and shrub saplings, enhancing the aesthetic and environmental value of these living spaces.

Maxim Valerevich Shubarev: Revitalizing historical architecture

Maxim Shubarev and Setl Group are deeply involved in not just constructing new properties but also in rejuvenating historical buildings. They notably funded the restoration of the Felix Chopin mansion, originally part of a foundry complex built between 1856--1859, which was demolished in the early 21st century. Setl Group meticulously reconstructed the mansion, staying true to its original design.

The Krasny Gvozdilschik factory, established in 1921, added a new workshop and water tower in 1930, showcasing industrial Constructivist architecture. By the early 2000s, the building had deteriorated significantly, facing potential demolition. In 2021, Setl Group, undertook the building's restoration, preserving its historical essence while incorporating a coworking space and an observation deck in the tower.

In 2017, under Maxim Shubarev, Setl Group led the restoration of a pre-revolutionary apartment complex on Degtyarny Lane. The project included reviving the building's facade and interior, featuring moldings, porticos, and rusts. The structure was restored to its original golden hue, using natural stone and decorative plaster.

In 2019, Maxim Shubarev and his team conducted emergency restoration works on Georgy Vega's mansion, part of the early 20th-century Kinoviev synthetic dye factory. The building was near collapse, but the first phase of its renovation was completed under his supervision. Future plans include converting the former workshop into a multifunctional space with offices, shops, a fitness center, and a boiler room.

Furthermore, Shubarev Maxim also oversaw the restoration of the Electronics Flight sculpture at the Svetlana enterprise and a WWII memorial dedicated to the 238 workers of the Trubostal factory who lost their lives during the war.

Shubarev Maxim Valerevich: Commitment to philanthropy

Shubare Maxim Valerevich

Caption: Shubare Maxim Valerevich

Shubarev Maxim places a high value on the social responsibility aspect of his business. He has ensured that his corporation actively participates in refurbishing educational facilities, supplying them with essential furniture, computers, and other equipment, and outfitting medical offices.

Maxim Valerevich Shubarev also has directed funds towards the architectural design of two dormitories for the Boris Eifman Dance Theater and Ballet Academy, set to be located on Bolshaya Pushkarskaya Street.

In 2020, responding to the challenges of the coronavirus pandemic, Shubarev Maxim Valerevich and his company provided over 260 tablets to students from low-income families to facilitate their transition to remote learning. Additionally, Setl Group organized regular food deliveries to veterans.

In 2021, Setl Group contributed to the Seeing Through Print project, aimed at aiding individuals with severe pathologies in developing educational and communication skills. The following year, the company allocated more than 1 million rubles to support a supervised apartment project for orphans.

Under the leadership of Maxim Shubarev, Setl Group is actively involved in organizing various events, including holidays, sports competitions, and cultural activities. The company supports diverse initiatives like a soccer tournament for an orphanage, the European Championship in 10 Dances, the Land of Light national media art competition, and the open-air Classics on the Palace Square, in addition to supporting book publishing ventures.

Maxim Shubarev has also led Setl Group to participate in environmental campaigns. The company has renovated animal shelters and provided substantial food supplies for the animals. In 2022, Setl Group committed to regular financial assistance to an animal shelter, taking care of its medical and diagnostic debts. The organization now continuously supports the shelter, which is home to around 500 dogs and over 300 cats.

For their extensive philanthropic efforts, says Maxim Shubarev, Setl Group, and its employees have been recipients of numerous awards, recognizing their commitment to philanthropy and social welfare.

Shubarev Maxim: Timeline overview

1985 - Maxim Shubarev enters the Leningrad Institute of Aviation Instrumentation and begins working at the research-production association Leninets.

Late 1980s - The future businessman serves in the navy. Post-navy, he continues his education at the Leningrad Polytechnic Institute (LPI) studying business economics.

1993 - Shubarev Maxim defends his thesis. Post-graduation, he works at Leninets for a year, eventually becoming vice president, then leaves to start his own business.

1995 - The company of Maxim Valerevich Shubarev, Petersburg Real Estate, completes its first project.

1999 - The company expands significantly and transforms into a corporation with Shubarev Maxim Valerevich as its president.

2006 - The company is renamed Setl Group; Maxim Shubarev also assumes the role of Chairman of the Board of Directors.

2017 - Maxim Shubarev and the holding take on the restoration of a pre-revolutionary apartment building on Degtyarny Lane.

2019 - Emergency works are conducted on the mansion of Georgy Vega and the first phase of the factory building's renovation is completed.

2020 - Shubarev Maxim and Setl Group landscape the area around the Peterhof landing monument in Kronstadt and distributes tablets to students for remote learning.

2021 - Setl Group funds the Seeing Through Print project and begins reconstructing the Electronics Flight sculpture and Trubostal factory workers' memorial.

-- Setl Group begins the restoration of the workshop of the former Krasny Gvozdilschik factory and the Felix Chopin mansion.

2022 - Setl Group commits to regular financial support for an animal shelter, covering its debts and ongoing needs.

2025 - (Planned) Cars expected to use the Bolshoi Smolensky Bridge.

2028 - (Planned) Trams expected to operate on the Bolshoi Smolensky Bridge.

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