E-commerce has grown tremendously over the past decade, with revenues reaching $4 trillion in 2020 and an estimated $6 trillion by 2023. With these staggering numbers, it's no wonder that e-commerce entrepreneurs are constantly looking for new ways to improve their sales and gain market share in their particular niche.
Luckily, there are plenty of different e-commerce features you can incorporate into your online store that will help you convert more shoppers into paying customers and increase your bottom line.
If you're an e-commerce store owner, you know the importance of features that can help boost your sales. This article outlines our top 15 e-commerce features to help boost your sales and get more out of your current e-commerce website! Whether you're looking to drive repeat visitors or attract new customers, these ten features are must-haves!
1. Create Guest Check-Out Option & Secure it
Adding a guest checkout option to your e-commerce website will make it easier for customers who don't want to create an account to purchase. To keep your guest checkout process secure, use a PCI-compliant payment gateway.
Additionally, don't store your guests' sensitive information in your database. Ensure your website is SSL-encrypted to protect you and your customers from data breaches. Allowing customers to checkout as guests will improve your conversion rate by making it easier for them to buy from you.
2. "Add to Cart" Button to Save Items
Your eCommerce store should have an Add to Cart button to save items for later. This is a must-have feature for high-converting eCommerce websites because it allows customers to save items they're interested in purchasing.
Additionally, the Add to Cart button helps increase the average order value because customers are more likely to add more items to their cart when they know they can save them later. Plus, this feature also allows customers to return and purchase items later if they don't have the funds available at the time.
Overall, having an Add to Cart button is a must-have for any eCommerce website that wants to boost its sales and conversion rates.
3. Integrate Search Bar
Your eCommerce store should have an integrated search bar to help customers easily find what they are looking for. Including this feature makes it easier for customers to find the products they need, leading to increased sales.
In addition, by integrating a search bar in your eCommerce site, you will also be able to save money on marketing campaigns and pay-per-click ads because customers will be able to find your site more easily.
4. Multiple Images and Product Videos
Your eCommerce store should have multiple images and product videos to help boost your sales. By having multiple images, potential customers can see the product from different angles and better understand what it looks like.
Product videos are also helpful because they allow potential customers to see the product in action and learn more about its features. Both of these features can help increase conversion rates and boost your sales.
5. Unfiltered Customer Reviews
An eCommerce store is only as good as its ability to convert visitors into paying customers. Several key features can help boost sales and encourage conversions. Unfiltered customer reviews are one such feature. You should have an interface for customers to post reviews on your site without the restrictions of being asked for permission from the company.
6. Fast Shipping Options
In today's competitive e-commerce landscape, having the right features can make or break your online store's success. If you are operating within the subscription model, selecting a robust website for subscription service is crucial. These platforms provide specialized tools needed to handle recurring billing while offering integrated e-commerce solutions to further boost your sales. Make sure to incorporate eCommerce essential functions like personalized website design and live chat options, which are pivotal in creating an engaging shopping experience.
7. Personalized Website Design
A personalized website design helps build trust with your potential customers. They can see that you're a real business, not just a fly-by-night operation. Customized website design also helps improve conversion rates. If visitors to your site feel like they're dealing with a faceless corporation, they're less likely to make a purchase.
It also allows you to stand out from the competition. With so many eCommerce stores out there, finding ways to differentiate yourself is important. Personalized website design shows that you're willing to go the extra mile for your customers. It shows that you care about them and their experience on your site.
8. Chatbots and AI Assistants
Chatbots and AI assistants are becoming increasingly popular among eCommerce shoppers. They provide a convenient way to get answers to questions and can help guide shoppers through the purchase process. Plus, they can offer personalized recommendations and upsells based on past behavior.
9. Product Reviews
One must-have eCommerce feature for high-converting eCommerce websites is product reviews. Customers want to see what others think about a product before they make a purchase, and product reviews provide this valuable information.
Product reviews also help build trust with potential customers, as they can see that you're not just trying to sell them something but that you care about their experience with your product. Including product reviews on your eCommerce website can help increase sales and conversion rates.
10. Competitive Pricing
Competitive pricing is one of your eCommerce store's most important features. It is important to remember that customers are always looking for the best deal possible. By offering competitive pricing, you will be able to attract more customers and boost your sales.
11. Include Social Buttons for Each Product
If you want your eCommerce store to be successful, you must ensure that it includes each product's social buttons. Doing this will make it easy for customers to share your products with their friends and followers, which can help boost your sales.
For example, when someone shares a photo of one of your products on Instagram, it will automatically have the shop's link below the photo, so anyone who clicks on the post can go straight to purchase that item in your online store.
12. Recommend Related Items
An eCommerce store should feature Recommend Related Items because it helps customers find other products they may be interested in, which can boost sales. This feature can also help customers find items they may have forgotten they were interested in.
Additionally, it can help increase the average order value and reduce shopping cart abandonment. Finally, this feature can also help you get more reviews and testimonials, further boosting your sales.
13. Incorporate as Many Payment Methods as Possible
Your e-commerce store should have as many payment methods as possible to make it easy for customers to buy from you. Credit cards, PayPal, and other popular payment methods should all be accepted. Incorporating as many payment methods as possible will help increase your sales and conversion rate.
14. Include Live Chat Feature to your Ecommerce site
An eCommerce website should have a feature of Include Live Chat Feature to your eCommerce site to provide better customer service and answer any questions that potential customers may have. This will help boost sales by providing a more personal touch to the shopping experience. Additionally, having a live chat feature will allow you to quickly address any concerns or issues that may arise during the purchase process.
15. Make sure your eCommerce Site is Responsive.
In today's mobile world, having a responsive eCommerce website is more important than ever. Responsive design ensures that your site will look great and be easy to use regardless of your customers' device. Plus, with Google's mobile-first indexing, responsive design is now a ranking factor for SEO. In addition to these remarkable features, it's a game-changer to incorporate sophisticated e-commerce analytics into your operations. E-commerce analytics tools not only provide valuable insights into sales and customer behavior but can also drive effective inventory management and order fulfillment strategies, ensuring your operations stay lean and competitive.
Conclusion
To create a high-converting eCommerce website, ensure it has these essential features. And if you need help designing and developing your website, don't hesitate to hire eCommerce developers in Indiawho can create a custom solution. With the right team on your side, you can create a user-friendly and conversion-friendly online store.
