{/* This publication from a digital advertising agency will look at the quality formulas that marketers use when creating advertising content or forming a sales funnel. */}
AIDA
AIDA is a universal selling formula in marketing that is suitable for almost everything. Simplicity and effectiveness make it the main weapon of any marketer.
A - attention. The main task at this stage is to attract the attention of a potential client, this can be a powerful headline or drawing attention to the pain of your potential client.
Example: Awaken your inner athlete with ...!
I - interest. After you have interested your client, you need to keep his interest. At this stage, you can tell in detail about the properties and benefits of your product, demonstrate its uniqueness.
Example: Our classes will help you discover your internal resources, overcome obstacles and achieve goals.
D - desire. At this stage, our task is to awaken in the client the desire to purchase our product. If at the interest stage it is enough to talk about the properties and advantages of the product, at the desire stage you need to evoke bright positive emotions. Here you can talk about lost profits, additional opportunities, demonstrate reviews from satisfied customers, etc.
Example: According to our statistics, 80% of our club members achieved their goals within 6 months...
A - action. At this stage, it is important to talk about the next steps and encourage the client to take the action you need: follow the link, join the group, fill out the feedback form, etc.
Example: Sign up for a free lesson today and get a 20% discount on a monthly subscription!
ACCA
ACCA - this formula is a model that helps in building effective marketing strategies. It focuses on four key stages that a potential client must go through before making a purchase. The formula is designed for situations when the client takes a long time to make a decision, and we gradually push him to action.
A - awareness. At this stage, it is important to provide information about the product to as many potential clients as possible. To do this, you can use advertising purchases from opinion leaders in the direction we need, the task is to compose an advertisement so that it does not contain information about the product, so that the potential client goes to the site we need for further acquaintance.
Example: A company is launching a new line of organic cosmetics. To increase awareness of the product, it runs an advertising campaign on social networks and collaborates with influential bloggers who share their reviews.
C - comprehension. At this stage, we create an idea of the product in the client.
Example: The company's website publishes articles and videos about how these cosmetics are used, their benefits and main ingredients. It also provides a comparison with traditional products to highlight their unique advantages.
C - conviction. We convince the client that our product is the best in its segment.
Example: Conducting webinars and online meetings with dermatologists and cosmetologists who talk about the benefits of organic cosmetics and confirm their effectiveness. Providing test samples for reviews from clients who have already tried the products.
A - action. We create a reason to call the client to action.
Example: Organizing a promotion for the "first purchase" with a discount, providing free shipping and convenient payment methods. Also adding a "Buy now" button on all advertising materials to simplify the decision-making process.
QUEST
QUEST is a model that helps companies effectively attract customers and manage their perception. It consists of five main components that contribute to the creation of a successful marketing strategy.
By applying the QUEST formula, a company can create an effective marketing strategy that will not only attract attention to the product, but also build long-term relationships with customers. It is important to remember that each of the components of the formula plays its own unique role and must be implemented in full to achieve maximum effect.
Let's consider how the formula works using the example of a company that launches new online courses.
Q - quality.
The company develops programming courses with an emphasis on high-quality content. They hire industry experts to create training materials and develop a modern, user-friendly platform interface. They also offer high-quality video tutorials, interactive tasks, and regular material updates.
U - understanding.
To improve understanding, the target audience studies the needs and pain points of potential customers. Surveys and focus groups are conducted to understand which topics are most interesting and relevant to students. The company's website contains a description of the courses, including their structure, schedule, and the results that students can expect after completing the course.
E - emotion.
Emotionally charged content is created that focuses on how the course can change the lives of students. For example, stories of successful students who got a new job or improved their qualifications after completing the course are posted. Videos are used that tell how the knowledge gained from the course helped people realize their dreams.
S-story.
The company tells the story of its creation: how the founders, having encountered problems in educational institutions, decided to create a platform that would be accessible and effective for everyone. Success stories of graduates further emphasize the value of the courses and their impact on careers. The website and social networks contain interviews with graduates who share their impressions.
T - trust.
To increase trust in the course, the company uses reviews and case studies from students. Independent assessments and certificates are posted. Cooperation with well-known companies in the industry is indicated and money-back guarantees are provided if the course does not meet expectations. Social proof, such as the number of satisfied customers and success stories, is also actively used.
**PPPP
**PPPP is a marketing tool that helps create effective advertising messages. It consists of four components: Problem, Promise, Proof, Proposal.
Using the PPPP formula allows you to focus on customer needs and effectively convey the value of the product to them. In this example, the emphasis is not only on user problems, but also on specific solutions, which helps build trust and increases the likelihood of purchase.
Let's consider the application of this formula based on a hypothetical product - an inhaler for asthmatics.
P - problem. Statement of the problem.
Many people with asthma have difficulty using traditional inhalers. They are often bulky, have complex operating mechanisms and cause stress in users in critical situations, such as asthma attacks. In addition, not all inhalers spray the medicine evenly, which can negatively affect health.
P - promise. Why our product will solve this problem, we make a promise.
Our inhaler "...." is easy to use even in a stressful situation. We promise that with our device you will be able to quickly and effectively access the medical care you need, minimizing the risk of asthma attacks. Thanks to our technology, you will receive an even spray of medication, which guarantees maximum effectiveness.
P - prove. We back up our promise with evidence.
We have conducted clinical trials with over 500 asthmatics, and the results showed that 95% of participants noted a significant improvement in disease control. User reviews indicate that "...." has become an indispensable assistant for them. In addition, the inhaler has received awards for innovative design and functionality at international medical technology exhibitions.
P - proposal. A call to action for the buyer.
Try the "...." inhaler right now!
We offer a free trial. If you do not feel an improvement, return it and we will refund your money, no questions asked. Check out our special offer on the website and start controlling your asthma today!
SCORRE
SCORRE is a structure used in marketing to create compelling offers and messages.
Let's look at an example of its application based on a hypothetical product - an environmentally friendly household detergent.
S - story. We tell a story about our client whom we decided to help.
When Maria became a mother, she began to worry about the safety of her baby. Every day she became more and more aware of how many chemicals are in conventional detergents. One day, noticing how her child was getting a cold after she cleaned the apartment with a conventional product, she decided that it was time to change something. This is how the idea of "...." - an environmentally friendly detergent - was born.
C - connection. At this stage, our task is to show that the story we told is not isolated, to show that each of us can find ourselves in this situation.
Like Maria, many of us care about the health of our loved ones, especially children. We all want to keep them away from harmful chemicals, but we do not always know how to do this. Many families face this problem, and it is important for us to create a product that will solve this problem.
O - offer. We tell the client what we want to offer him.
We offer you "...." - an effective and safe detergent made from natural ingredients. Not only does it quickly remove dirt, but it also does not contain toxic chemicals that can harm the health of your loved ones. Try our products with a 20% discount on your first purchase!
R - response. The main goal is to show our interest in active interaction with the client.
We would like to know your opinion about our product. After using "....", write to us about your experience on the site, and get a chance to win a year's supply of our product. Your feedback will help us improve the product and make it even more convenient to use.
R - result. We show how our product helps our clients.
Since Maria started using "....", she noticed that her child became less sick, and the house became a safer place. Thousands of families have already appreciated the benefits of our product. Join them and create a safe and healthy environment for your loved ones!
E - emotion. We fix everything with a bright, pleasant picture.
Imagine how pleasant and calm it is to know that your home is clean and your children are safe. "...." is not just a cleaning product, it is a step towards creating a safe and healthy atmosphere for your family. Take care of your loved ones the way they deserve!
ODC
ODC - This formula helps organize your marketing strategy by clearly defining your goals, unique features of your product, and its contribution to the customer's life.
Let's look at an example of using ODC based on a hypothetical product - a fitness app that focuses on creating personalized workouts and diets for users.
O - objective. Telling our potential customers about the goal, from the SMART methodology we remember that the goal should be specific, measurable, achievable, relevant, and its achievement is limited in time.
We strive to help users achieve their fitness and healthy lifestyle goals by providing a personalized experience. Our goal is to attract 100,000 active users within the first year of launching the app and increase their engagement rate by 30%.
D - differentiating. Separating our product from competitors.
Our app stands out from other fitness apps due to its algorithmic system that uses artificial intelligence to create personalized workout plans and diets. Unlike most apps that provide general recommendations, our app takes into account the user's unique biometric data, goals, fitness level, and dietary preferences. Each user is offered tailored workouts and recipes, making the process of achieving goals more effective and enjoyable.
C - contribution. We show the client what contribution our product will make to his life.
Using our app, users not only achieve their fitness goals faster, but also receive motivation and support through built-in social features - the ability to share successes with friends, participate in challenges, and receive advice from trainers. Thus, our app does not just help people physically - it helps form a community of like-minded people who support each other on the path to health.
In conclusion, we have looked at 6 basic marketing formulas that can be used to increase sales and improve customer engagement. These formulas are adaptable to different products and services and can help marketers create effective marketing campaigns.
{/* If you are looking to increase sales and improve customer engagement, we recommend that you contact our online advertising marketing agency. Our specialists have experience working with various marketing formulas and can help you create an effective marketing strategy that will meet your business goals. */}