Think about what you do best
You might want to prioritise reviews and previews, nostalgic articles on retro games, streaming tips, in-depth analysis of game design, or iGaming. You likely can't do everything (there's only so much time in the day) so try and decide what you really want to write about, and what you might do best. A focused blog is more likely to attract committed readers who will be regular visitors --- especially if you're consistent with output (e.g. a new review every Saturday).
Stay up to date
If your blog's going to be dealing with news and updates about hardware and subscriptions, then staying up to date will be key. There are various ways to do this, from checking social media like X and Instagram, subscribing to the biggest gaming YouTube channels, and scrolling Reddit (Redditors are often among the first to news!). You might want to dedicate a fair amount of time to covering live streaming, which is becoming more and more popular. You can easily write stories based on the latest streams, and if you can link your topics to streamers who get millions of views, you might give your blog a nice SEO boost.
If your site's going to be more about in-depth coverage and analysis, you might attend some gaming conventions and conferences. Or watch virtual events like PAX and GDC --- these can help you stay informed and cover upcoming releases and technological advancements.
Consider iGaming
An iGaming blog could cover everything from casino game reviews, strategy guides, and upcoming releases to industry regulations and technology trends. Many readers are interested in bonuses, such as a Unibet bonus, and the various casinos offering classic games like poker as well as modern slots. Your blog might include in-depth reviews of different sites, exploring their positives and negatives, and offer readers quick, easy-to-read info on sign-up terms, minimum deposits, and whether a game is worth playing. Users appreciate someone else doing the work for them!
Be consistent --- and be quality!
Consistency is key to building a readership. If you post weekly, or even daily, readers will know to expect a schedule and look out for a new post. They can easily keep up to date if you link new articles on social media. Routine helps build any platform, whether it's a blog, YouTube channel, or back in the day, a new TV show (Ha! Remember TV, that old thing?). But you can't just be consistent releasing any old junk --- quality will be what keeps people interested.
If you're writing game reviews, try and go deeper than the surface. Commit hours to testing out the games, if you have hours to spare, and try to write more than just a basic summary. Offer insights on the gameplay, how it compares to alternative games, and whether the developers have thought about new players as well as experienced gamers. Try and research the game's development and include some quotes from people behind the scenes.
Be accessible, and be friendly
Readers might be more interested if they feel like they know you a little. Social media posts, responses to comments, and requests for your readers' opinions can help to let them know that they're involved, that they're a part of your thing too. You might consider live streaming, hosting a Q&A or AMA session, or participate in gaming challenges along with your readers. If you're open to other people contributing to your site, maybe offer readers the chance to submit their own reviews and guest posts. More interaction can build a feeling of community and loyalty. You'll likely get more out of it, knowing that people care about what you have to say, and readers will feel good interacting with like-minded people.