Let's start with the plain English definition of instant online games. By their very definition, they are instant, there's no download time, you can access them on any device (smartphone, desktop, tablet, etc.), and you don't need any extra plugins or apps. All you need is a browser and a decent internet connection (e.g. 4/5G).
These games have exploded in recent years, with gamers liking this genre's unique benefits. We've already covered their instant nature; you don't need a console, no long download times on your PC. They're also accessible to most people, as many of us now have access to smartphones and high-speed connections when we're on the move.
With this in mind, many developers are moving away from 'traditional' gaming companies, either working for outfits specifically geared towards instant online games, or developing them on their own for platforms like Facebook. If you're looking to ride this new wave, these insights will help you understand the wider market and how you can slot in.
Rising Markets
The key to a successful career in software development, in gaming or otherwise, is to tap into industries on the rise. While games on social media platforms are certainly popular (and worth pursuing!), one of the main players right now is the online casino space.
Some of the best instant online games are developed for casino gaming, particularly in slot machines. For developers, it's an exciting market that provides plenty of opportunities. The industry lends itself well to instant online games for several key reasons:
Slot machinesare effectively the OG instant game, especially in terms of gameplay. The games are easy to understand, a little more difficult to master, each round is short, and they have great replayability.
Casinos look forinnovation and new games, with a gaming library that is regularly replenished for players. For example, companies like SkyCity Online Casino release new and diverse titles beyond just your basic gameplay.
"We recognise that players expect a little bit more than the gameplay of your standard traditional pokies; at SkyCity, we focus on leveraging new technologies to deliver an enhanced playing experience," Stefan Hildebrandt explained.
Rising demandfor online casinos has pushed many of the best game developers into the industry. There are plenty of jobs out there for devs to make a great living catering to this relatively young market.
The key is to be involved in markets with plenty of players and have a good source of revenue. Social media platforms like Facebook generate this through ad revenue for the most part, while casino games require a user deposit to play (injecting cash into the market).
Ideally, you'll want to avoid building games for communities where users are looking for a fully free experience, or where ad blockers are common. Use these websites to test your creations, sure, but don't expect a long-term income.
Don't Reinvent the Wheel
Starting from 0 is not a good idea. You can use cross-platform apps to help you develop games, there's no need to reinvent the wheel. Many options exist that allow you to leverage existing APIs, which help speed up your development cycle (Felgo is a great example, but there are plenty of others).
There are so many tools and tutorials out there that you can build your own basic game in a matter of weeks. If you have any experience in software development, cut that learning time to days.
Of course, you need to show off your creativity. The games can be technically sound, but if they're not fun to play, you're going to have a hard time finding a buyer or client.
Hint: if you've never played in the genre you're developing, try other games first. Otherwise, you won't know what you're doing, or what your audience is looking for.
Seek Assistance from the Community
Developers never do it alone. Even if you work from home and never see another human in the flesh for weeks, make sure you converse with other developers. It's a great way to help you code the right way, plus you'll build contacts that will come in handy later on in your journey.
When you're new in the space, it's key that you 'hang out' in places where other instant game developers can be found. Reddit communities are a great place to start, and if you've ever dabbled in software development you'll also know that StackOverflow is a great resource when you're stuck.
The main thing is attitude. Don't be afraid to ask questions, even if you think they're 'stupid' (spoiler: there are no stupid questions!). If you do get help, remember to show your gratitude.
Oh, and before we go: once you've hit a new level of experience, make sure to give back, too. You were a newbie once, right? If the opportunity arises, help the new wave of talent out, point them in the right direction, and help the industry grow.