Many movies and television series have been released over the past decades that teased us about the prospect of Artificial Intelligence and the influence it can have on our world and society. Films such as I, Robot, Avengers: Age of Ultron, Blade Runner and even Terminator and popular television series such as Westworld gave us a glimpse into the impact of Artificial Intelligence.
Of course, these are all fictional pieces of cinematic and television art that are slightly farfetched, perhaps exaggerations of what AI could represent. We will find all that out in the future but for now, we are already seeing the first signs of AI integrating itself in our everyday lives and operations and evolving as a result of greater implementation and collaboration with it.
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The need for a digital footprint
The recent developments in software and technology have altered our lives drastically. Without even noticing, more smartphones are appearing in public around the world with people glued to these digital devices, trying to get the latest news, watch the latest release from an influencer, or simply to make their next online purchase. The necessity to have a digital presence was accentuated during the recent pandemic when physical outlets were forced to close.
Out of nowhere, the online world began to inflate, with all industries having to adapt quickly to simply stay afloat. The entertainment industry was one industry to significantly benefit from the lockdown periods that engulfed the entire world. New phenomenon such as online casinos with options like these involving credit cards began multiplying and greater digital footprints were being left in the online realm with more payments via diverse methods made to finance online action.
We have now reached the point where cryptocurrencies are beginning to take online finance to the next level, way beyond debit and credit cards, and due to the digital DNA, cryptocurrencies and the blockchain technology that powers them are starting to find a reliable partner in the form of AI. The combination of the two is further accelerating the growth of online businesses across all industries.
Faster evolution through AI
With the introduction of AI, businesses around the world are quickly discovering new ways to optimise their operational processes to achieve more efficiency and productivity. Unfortunately, this sometimes comes at the expense of human beings, but it is no secret that AI can operate quicker than a human.
The concept of blockchain technology is assisting many businesses streamline even the simplest of tasks such as administration. By housing blocks of data on a digital ledger that is accessible, secure, and visible to all authorised individuals, information in a hospital or a bank for example can be brought up much quicker. And due to its online existence, AI can use blockchains effectively to improve their learning and assist businesses with sometimes arduous tasks such as data analysis.
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AI Marketing
The term "digital marketing" has been used with greater regularity over the last decade, but with the enhanced influence of AI, digital marketing has been given a face lift and is now capable of refining its target to an individual customer. By analysing data based on what an individual is clicking on and viewing online, AI can help companies form tailor-made advertising approaches in the form of banner ads and emails to bring customers what they really want to see.
For new and emerging online industries such as iGaming, AI is an invaluable asset for quicker growth and because of the accessibility online businesses have to AI tools, coupled with the digital direction society is heading in, there is more emphasis on enhancing an online business presence over a physical one and as a result of the increased digital activity, AI is also learning exponentially. This all bodes well for the future of online businesses and its ever-reliable partner, AI.