Business in Plain English

Great software still needs a business around it. This hub gathers practical guides on building and running tech businesses — from SaaS models and pricing to operations, hiring, and turning a side project into revenue.

270 articles · Updated August 22, 2026

The best technical founders learn just enough business to make good decisions fast — not enough to become a full-time MBA.

Related topics

Career & BusinessCareersEntrepreneurshipMarketingProductivitySoftware DevelopmentStartupsCareer GrowthEcommerceEcommerceFreelancingSaaS

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Frequently asked questions

Quick answers about this topic hub.

How do developers learn the business side of tech?▾

Start with the fundamentals that affect product decisions: pricing, unit economics, customer acquisition, and retention. The articles below focus on business concepts explained for people who build products, not just spreadsheets.

What business model works best for software?▾

Recurring revenue (SaaS) is the dominant model because it's predictable and scalable, but one-time licenses, usage-based billing, and marketplaces all have their place. The right model depends on how customers get value from your product.

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